Affordable, portable, and easy to distribute, postcards are one of the most important tools in any real estate agent’s marketing toolkit. When designed in an eye-catching way and filled with the right content, your real estate postcards could be the very thing that drives people to take action—whether that’s visiting your open house, calling you for expert housing market advice, or hiring you to finally close on the home of their dreams.
The “secret” to a real estate postcard that actually works is no big secret! To reach your audience and achieve real results, your postcard needs gorgeous imagery, direct and impactful language, and clear branding. It should also come across as polished and professional, as amateur marketing materials definitely won’t build up your reputation as a trusted expert.
To avoid the many pitfalls of homemade-looking real estate postcards, many Realtors® stick with the marketing assets offered through their firm or brokerage. But at MyCreativeShop, we say that you deserve more! You shouldn’t have to settle for a generic, one-size-fits-all postcard that could have been sent from literally any real estate agent in the country—and with our online editor, you won’t have to.
We offer a huge selection of creative, professionally designed real estate postcard templates, each of which can be personalized to perfection. It’s incredibly easy to customize the colors, layouts, and fonts while adding your own photos, logos, and other brand assets. Even with no graphic design background, you can quickly create a unique postcard that stands out just as much as the properties you represent.
Given their compact size and cost-effective pricing, postcards are one of the most versatile types of print marketing available to any professional in any industry. In the world of real estate alone, there are hundreds, if not thousands, of possible ways to use a well-designed postcard!
Need some inspiration? Here are just a handful of the awesome real estate postcard ideas that MyCreativeShop users have brought to life:
No matter how you intend to use your postcard for Realtors®, we have professional-looking templates that will help you establish trust, build your brand, and grow your business. You can filter our real estate postcard templates by niche, such as Property Management Postcards, or browse manually from the broader category. Once you’ve found a template that catches your eye, click on it to start customizing.
From our user-friendly editor, you’ll be able to change as much (or as little) as you want:
Our real estate postcard templates come in two standard sizes:
You can design and print to the edge on both sides of every template. Although postcards are relatively small, we make sure that you have plenty of space—and design flexibility—to create the perfect piece.
High-Quality Prints, Shipped to Your Door
As soon as you’re happy with your postcard design, you’ll be able to order professional prints with only a few more clicks. You can purchase a small quantity of 50 postcards or a jumbo run of up to 50,000. Printed with premium high-gloss UV protection, our postcards are durable enough to withstand the wear and tear of mailing.
Important Note: Our standard real estate postcards will be shipped in their entirety to a single address, such as your home or office. If you’d like your postcards to be mailed directly to homeowners in your area, then be sure to select our EDDM Real Estate Postcards instead.
EDDM (Every Door Direct Mail®) postcards offer a number of convenient benefits:
If you have any questions about standard vs. EDDM real estate direct mail postcards, please contact us before you order! We’re here to help.
If you’d rather print your postcards at a shop in town, we offer that as an option, too. Instead of going to our print page, download your postcard instead! You can instantly download a print-ready PDF or opt for a web-friendly image that’s optimized for sharing online.
Combining the two options—print and digital—is a great way to establish a cohesive, memorable brand that’s impossible for your clients to miss. With this kind of multichannel real estate postcard marketing, you’ll meet local homebuyers and sellers wherever they are: in their mailbox, on their doorstop, around town, on social media, or directly in their email inbox.
All it takes is a few minutes to select a real estate postcard template, customize it, and order affordable prints from MyCreativeShop. Start now!
When you create a real estate postcard, you should always begin with a clear understanding of what it is you want the reader to do - your call to action or CTA. To empower your CTA, always include a QR code, your web address, email, or phone number so that they can take action. If you’re sending out Open House postcards, you can use a unique QR code or web link to direct prospective buyers to the home’s MLS listing. Encourage your clients to give your name to their friends and family by sending Referral postcards that offer incentives for bringing in new clients. Or, motivate potential sellers to take the plunge by sending out Just Sold postcards that give them a reason to let you work your magic on their behalf. Whatever the purpose of your postcard campaign is, make sure each postcard gives the reader everything they need to take action.