Once you have your design set, consider the content you should include and the voice you should write with. Church welcome postcards are generally upbeat, positive, and encouraging, so your written voice should be inclusive, welcoming, and approachable. Assuming your goal is to make new attendees at your church feel welcomed and seen, you may want to share opportunities for them to get involved (small groups, children’s ministry, service opportunities, outreach teams, etc.). You can also let them know about other service or meeting times, along with a list of classes, such as Sunday School, Baptism, or even an Intro to our Church session that provides a personalized connection. Share key contact details for the appropriate pastoral and ministry staff members and provide all of your social media account names to extend your relationship beyond Sunday morning. Whenever possible, every church welcome postcard you send out should include a handwritten note, preferably from someone who connected with the newcomers during a service. It’s really the little things that will make a difference!