When choosing a photographer, prospective clients want to know that they will be seen through the lens of someone who understands how they want to be portrayed. Your photography brochure is the prime location to share your unique POV with the world. As you customize your chosen template, you should include the photography styles you offer (newborn, family, graduations, weddings, etc.), with a brief description of each and examples from your portfolio. Share practical details such as contact details, sitting fees, session lengths, outfit changes, and more as space and wisdom allow. Social media handles are also a smart addition to maintain that connection with past clients and to reach new ones. Finally, including a short “Meet the Photographer” bio is a simple way to let potential clients know who you are and why you do what you do!