Deciding what to include in your church brochure depends on whether you are creating a brochure to introduce your church to a new attender or whether you are putting together a ministry-specific brochure for one of your church’s programs. Must-have inclusions for your church brochure regardless of type are your church name, location, and contact details, including web address and social media handles. You should also include your church’s logo and mission statement, and make clear your denomination if your name doesn’t already include that. From this point on, what you put in your brochure may vary. A general church brochure should include your Statement of Faith and information about the denomination you belong to, along with short bios of your lead pastor and other key staff (with photos, as space allows). A brief overview of your ministries and outreach programs can give a new attender insight into the heart of your congregation. Include details of your Sunday School and Adult Education classes, including age ranges, times, and topics. Service times and descriptions are essential for those considering attending to know and should be highlighted. You can also point out key ways a newbie could get involved or learn more about your church family - options may include outreach opportunities in your community, baptism classes, making a meal for a family in need, or volunteering to help with VBS. Sprinkling photos of your congregation in action throughout also helps to break up the text. More ideas for things to include can be found in our answer to “What to put in a welcome to our church brochure?”.
A church brochure that is specific to one of your programs or ministries can spend more time on those “brief” details. Dive into the heart of your ministry, sharing what God has done in and through your team. Include photos that speak to the purpose of your program (making sure to have permission to share) and testimonials from participants or volunteers when appropriate. If your program has a mission statement separate from the church itself, shine a spotlight on it. Identify key ministry leaders and their credentials and share the story of how the program came to be. Contact information and meeting times should also be included, along with any other details necessary for someone to participate. If applicable, list ways for others to get involved or sign up.