Deciding what to include in your daycare flyer is actually a lot less complicated than it might seem. If you find yourself struggling, simply change your perspective from provider to parent. What would you like to see from a potential care provider if you were in their shoes? In addition to contact information, location, and price, the two biggest questions you’ll want to answer are: “Are they qualified/Will my children be safe?” and “Will my children learn, grow, and be happy?” Beginning with the first, you need to find a way to share your qualifications, certifications, and experience in snapshot form. Pick the highlights, then fit them into a bulleted list in a call-out box or make them stand out in your own way. You may want to share your staff to child ratio, your years of childcare experience, first aid/CPR certifications, and any early childhood degrees you or your staff hold. Tackling the second question is a bit more subjective. Sometimes pictures can “say” more than words ever could, so consider including photos of children in your care on field trips to the zoo, playing games outside, and doing art projects. As with any use of an image in your marketing, make sure that you have the parents’ permission before using photos of their kiddos. You can also include a brief list or description of the fun and educational activities those in your care participate in and make it stand out in another call-out box or unique font. To maximize the impact of your flyer, you should also include your web address or a QR code that links there in order to provide more detailed information to prospective clients (while minimizing clutter on your flyer).