For some people, an upcoming holiday means that they will fire up their oven and do the baking themselves. For others, they’re desperately hoping that they can rely on your bakery to fill their table. Don’t let them down – mix it up with an array of seasonal sales! Fruit cakes and cut out sugar cookies at Christmas (you could even offer a DIY decorating kit with cookies and icing!), pumpkin and pecan pies at Thanksgiving, and your signature "Bunny in a Log" cake at Easter. The possibilities (and holiday combinations) are endless. Promote your seasonal sale with a smartly-designed flyer shared on social media and stuffed into every order that leaves your bakery.