Hotel Brochure Templates

Tips to get you started on designing, printing & promoting your Hotel Brochures

How to make a hotel brochure?

When creating your hotel brochure, your goal should be for prospective guests to feel welcomed and at home. To accomplish this, the tone of your brochure should be accessible and inviting, letting the reader know you are genuinely grateful for their business. Before beginning the design process, gather together your branding strategy, high-quality photos of guest rooms and amenities, and all of your original content. Choose a hotel brochure template from our catalog that fits your vision, then swap your brand colors in for the sample color palette. Replace stock images with the ones you gathered before starting the design process, then use our textbox tool to switch the placeholder text with your own. Change the font style, size, and color to align with your brand and insert shapes, arrows, icons, and more with just a few clicks. Give your finished brochure a thorough onceover (maybe even twice!), then it’s ready to print!

What to include in a hotel brochure?

One of the most important aspects of marketing in the hotel industry is storytelling. As you design your hotel brochure, you should include elements that tell a story that prospective guests want to be a part of. Essential inclusions are high-quality images of hotel room details and special locations (pool, gym, banquet hall, event center, etc.), a list of the amenities guests can expect along with any other activities or events they can participate in. Consider including your guest room and event rates, including any catering or service options. Let the reader know about nearby places of interest, like landmarks and museums and briefly mention any hotel reward programs you offer. The back panel of your brochure is an ideal location to share your website, location and contact details, and any travel details guests may need to know (airport shuttles, driving directions, and more). Remember, using images to tell your story makes it that much more powerful, so make sure to show the best side of your hotel.