Many of your guests will want to know what your hotel has to offer BEFORE they book their stay. Don’t miss an opportunity to close the deal; create your own one-of-a-kind brochure that makes them feel like they’re already there. Showcase your rooms with beautiful professional photos, list your complimentary services (such as continental breakfast, free wifi access, swimming pool, or hot tub), and recommend local attractions (museums, theme parks, sporting and concert venues). Your brochure is also a great place to share your hotel’s history and promote your unique rewards program for frequent guests. Snag one of our professionally produced bi- or tri-fold hotel brochure templates, then explore the tools in our online editor to customize every last nook and cranny. Share your fabulous brochure easily on all social media platforms or print hard copies anywhere you like!
When creating your hotel brochure, your goal should be for prospective guests to feel welcomed and at home. To accomplish this, the tone of your brochure should be accessible and inviting, letting the reader know you are genuinely grateful for their business. Before beginning the design process, gather together your branding strategy, high-quality photos of guest rooms and amenities, and all of your original content. Choose a hotel brochure template from our catalog that fits your vision, then swap your brand colors in for the sample color palette. Replace stock images with the ones you gathered before starting the design process, then use our textbox tool to switch the placeholder text with your own. Change the font style, size, and color to align with your brand and insert shapes, arrows, icons, and more with just a few clicks. Give your finished brochure a thorough onceover (maybe even twice!), then it’s ready to print!
One of the most important aspects of marketing in the hotel industry is storytelling. As you design your hotel brochure, you should include elements that tell a story that prospective guests want to be a part of. Essential inclusions are high-quality images of hotel room details and special locations (pool, gym, banquet hall, event center, etc.), a list of the amenities guests can expect along with any other activities or events they can participate in. Consider including your guest room and event rates, including any catering or service options. Let the reader know about nearby places of interest, like landmarks and museums and briefly mention any hotel reward programs you offer. The back panel of your brochure is an ideal location to share your website, location and contact details, and any travel details guests may need to know (airport shuttles, driving directions, and more). Remember, using images to tell your story makes it that much more powerful, so make sure to show the best side of your hotel.