Content is important – you don’t want to send out a newsletter for no reason, so do some brainstorming to come up with consistent topics or sections for each issue. Recent sales and new listings are a great start, but how about adding in an “Ask the Realtor®” area to allow clients to submit their burning questions about buying and selling? Use your industry connections to include a Q&A with another home industry pro (carpenters, plumbers, landscapers, electricians, HVAC techs, lenders, insurers, homebuilders, interior designers). Helpful home tips (curb appeal, best areas to upgrade, home staging) gleaned from years of experience are always a winner. A note from the agent (you) commenting on the local real estate market and sharing other educated observations is a great way to end (or start!) the issue. Always include your complete contact information, especially your social media presence. Offer giveaways once your pages reach a set number of “likes” to encourage clients to share your business with their friends and family. Just make sure to post regularly, or all your hard work will be for naught.
Determine your newsletter’s frequency – a bi-weekly or monthly schedule is probably your best bet, but only you know what your clients need/want. You can choose to print your newsletter (or have us do it for you) and mail each issue out, or you can save your finished newsletter as a PDF and attach it to an email to your client list and/or post it on your Facebook page, no printing or postage required. When your plan is finalized, and your content is complete, it’s time to bring in the experts! MyCreativeShop offers a wide variety of available newsletter templates, so select one that fits your unique style. Once you’ve gotten that out of the way, our easy-to-use online editor is there to get you where you want to go. We’ve got everything you’ll need to truly make it your own – an extensive library of stock images, numerous fonts, awesome colors, completely customizable layouts – the possibilities are endless!