Cultivating organic growth of your weekly church attendance numbers is a challenge faced by every congregation. How do you draw people in without coming across as anything less than genuine and sincere? Sincerity and authenticity are byproducts of trust, and trust is earned in the context of a relationship. Real relationships (a “mom friend” from your park playgroup, your regular workout partner, a co-worker you connect with outside the office) are the best environment for building trust and extending a well-received invitation to visit your church for a Sunday service or weeknight Bible study. Once they’ve said yes, it helps to be able to give them something tangible to remember the details. Enter the humble business card!