Effective communication is a key tenet of any organization, even a church. It can be a challenge to make sure that everyone is in the know and on the same page. There are those who will remember every word of an announcement made from the pulpit to introduce a new ministry, and there will always be someone (more likely someONES) who will not have any recollection of anyone even having given that same announcement, let alone what was said (these are often the same people who “miss” the email about this week’s potluck or the deadline to sign up for the youth group trip to the amusement park). It’s even more challenging to communicate those details to people who don’t regularly attend your church. All of these obstacles can be overcome (or at least knocked down) by the introduction of a shiny new set of church brochures for every ministry.