15 Marketing Poster Examples to Inspire Your Designs
These marketing poster examples were handpicked from the many poster templates on MyCreativeShop to inspire your next design. Pick and choose the elements you like or start personalizing a template that you love.
Use Emotional Imagery
Get dramatic and emotional with your imagery to create that eye-catching factor every great poster needs.
Use colors that relate to the event your poster is promoting to drive clear relevancy and an immediate connection for readers.
Make the Image Pop
Make your image pop by using a black background. Without the clutter or clash of other colors, this neutral will allow your imagery to come right off the page.
Have Fun With Fonts
Let your fonts speak for the event by steering away from your usual brand typography. With more than 150 fonts to choose from with MyCreativeShop, you’ll have no problem finding the perfect one!
Smile at Your Reader
Use an image of someone smiling to take advantage of the “smile appeal.” New Neuro Marketing says that this term was coined by Berg, Soderland and Lindstrom. They explain: “What they found was that, yes indeed, a smile does work. They demonstrate that smiling faces in ads elicit more costumer joy as well as a greater product liking.”
Show Your Work
Show potential customers what your small business does by including an image of employees working. This behind the scenes look is interesting and makes it easy to understand how your business can help.
Forgo Images for Illustrations
Instead of using a large image, incorporate illustrations into your marketing poster design. These can tell your story just as well as an image, while making your poster stand out.
Play With Text Color
Simple text, made more interesting and relevant with color, is an easy way to keep your messaging relevant and eye-catching. Be careful to use a neutral background so the poster design doesn’t look cluttered.
Focus the Eye
A simple element like the photo frame in this poster focuses the eye and gets your reader to pay attention.
Choose Bold Colors
Let colors speak for your poster’s message. Bold colors that a reader would naturally associate with your event can make your poster stand out on a bulletin board or bus stop.
Call Out Your Deal
Make sure readers know exactly what you’re offering by calling out your discount, deal or offer with a design element. This is especially important if you have a lot of text on the page, like with this template.
Incorporate Modern Imagery
If you’ve heard the term “millennial pink” then you know why we’re including this example. Appeal to a modern audience, if applicable, with imagery that’s popular in the moment—whether it’s a background image or feature photo.
Declutter With Icons
Too much text can clutter your poster design. Use icons within the MyCreativeShop editor to break it up, making the content easier to digest and therefore more effective.
Add a 3D Element
The soccer ball in this poster design jumps off the page, making it more likely that your ideal customer will stop to read it.
Show Off Your Product
Don’t be afraid to put your product front and center. When relevant to the message of the poster, it can intrigue potential customers while driving trust because they can see your product before going to your store.
Get Inspired by Our Marketing Poster Templates
If you’re not sure where to start, find design inspiration in these marketing poster examples. From font to imagery, there’s so much you can do to ensure your poster is both effective and eye-catching.
Related article: 15 Minimalist Poster Design Ideas for Impactful Messaging