Whether you re opening a nail salon, a lawn care service, a restaurant, or something else entirely, one thing is for sure: you ve got an incredible opportunity to start your new business strong. How? By getting people excited about what you re doing and ready to burst through your soon-to-be-opened doors.
For maximum buzz at minimum cost and effort, start with direct mail! By following the quick steps outlined below, you'll be poised for a memorable first day that's full of customers.
This article talks about EDDM (Every Door Direct Mail ). If you're not familiar with EDDM, we suggest you read our EDDM Guide first.
One great thing about EDDM postcards is that you can target your mailings down to the specific zip code level giving you precise control over who receives what. We ll talk more about the mailing details in step #4, but for now, the important fact is this: You can very easily target different mailers to different audiences.
In fact, with MyCreativeShop, there are two ways you can reach audiences: 1) by selecting addresses on a map or 2) by uploading your own mailing list. Below are some strategies for reaching each audience effectively.
Selecting Audiences on the Map
If you're planning to mail your postcards to addresses chosen on the map, then you can tailor your brand messaging, value propositions, and offers based on what you think will resonate best with that particular area and demographic. For example:
It doesn't matter who you plan to target on the map only that you understand who it is you're trying to reach.
Mailing to Your Own Audience List
Mailing postcards to your own mailing list has the benefit of reaching people who have already engaged with you in some way. You'll be able to add a more personalized message to your postcard because the recipients already know about you.
Don't have a mailing list yet? No problem! Here's an idea for building one out before your grand opening: host a survey or giveaway on your social channels, website, and email marketing list. Collect physical addresses as part of the entry form, and then put those addresses into a spreadsheet.
Now you have a mailing list! For continuity in your marketing, you could even tailor your grand opening postcard to tie into whatever survey or giveaway you just had.
Based on your audiences above, you can start to map out what needs to go on each EDDM postcard you re planning to send. As a rule of thumb, every component of your postcard should be chosen with its specific audience in mind. That includes:
Pro tip: Take the time to write these items down for each audience. Then you ll have a quick and easy checklist for your final postcard design.
By now you ve got your unique audiences and your key copy and design elements for each postcard so it s time to bring everything together. Start with a grand opening EDDM postcard template, and you can customize every aspect (no design know-how needed):
MyCreativeShop s EDDM templates come with all the USPS sizing and indicia requirements already taken care of. But if you create your postcards elsewhere, we recommend carefully doublechecking the EDDM requirements so you don t end up with something you can t mail.
Get more tips on common EDDM mistakes and how to avoid them.
Since you ve already thought so much about your audiences, you may know exactly where you d like to send each postcard variation. (And if you followed our strategy in step #1, you might even have your own mailing list ready to upload.)
If you don't have a list, no worries at all. You can select zip codes on a map and see exactly how many addresses you'll reach. Our direct mail platform not only shows you which streets fall into which zip code, but it also highlights key demographics that could impact your targeting decisions:
You can also choose to exclude businesses from your address list if your grand opening isn t relevant to commercial enterprises.
After you've selected your recipients, you'll complete a few more details to place your order and that's it for you! We'll handle the printing and mailing so you can get back to the many other tasks on your to-do list. You won't have to think about your grand opening postcards again until you've got all those customers coming through the doors.
Beyond the grand opening?! We know you ve put so much work into the start that it can be hard to think about what comes next. But before you call your postcard complete, take a few minutes to consider what you ll do moving forward.
How can you capitalize on the sure-to-be-roaring success of your EDDM postcard campaign? Putting those pieces in place now can help ensure long-term feasibility for your marketing efforts, both direct mail and not.
Here are some things to think about:
Congratulations on making it this far and being so close to getting your business doors open! With the tips above and some help from our hassle-free direct mail service you ll be ready to welcome customers on day one and the many days ahead.
For more tips and inspiration, check out 9 grand opening and reopening ideas.