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The Rise of Takeout: How to Create a Winning Takeout Menu [7 Tips]

Combine these key ingredients for a winning takeout menu!
Ethan Harper
Published Dec 1, 2023

We live in a fast-paced world where convenience is king. With busy schedules and on-the-go lifestyles, takeout has become more popular than ever before. Whether it's grabbing a quick lunch during the workday or ordering dinner to enjoy at home, takeout offers a convenient and delicious solution. As a result, restaurants are recognizing the need to create winning takeout menus that cater to the growing demand.

In this blog post, we will explore the rise of takeout and provide you with seven tips to create a winning takeout menu that will leave your customers coming back for more.

1. Know Your Target Audience

When it comes to creating a winning takeout menu, understanding your target audience is essential. Take the time to research and analyze your customer base. Are they mostly professionals looking for a quick lunch option? Families searching for an easy dinner solution? By understanding who your customers are, you can tailor your menu to meet their specific needs and preferences.

2. Keep it Simple

In the fast-paced world of takeout, simplicity is key. Keep your menu simple and easy to navigate. Too many options can overwhelm customers and lead to decision fatigue. Focus on your signature dishes and customer favorites. Offer a variety of options, but keep the menu concise and streamlined. This will make it easier for customers to place their orders quickly and efficiently.

3. Highlight Your Specialties

One of the best ways to create a winning takeout menu is to highlight your specialties and unique offerings. Showcase your most popular dishes and any specialty items that set your restaurant apart from the competition. Use enticing descriptions and mouthwatering images to make your customers' mouths water and entice them to place an order.

4. Offer Customization

Personalization is key in the world of takeout. Give your customers the option to customize their orders. Whether it's choosing their preferred level of spiciness, adding extra toppings, or selecting their favorite sides, offering customization options adds value and makes the takeout experience more enjoyable for your customers.

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5. Optimize for Online Ordering

In today's digital age, online ordering has become the go-to method for takeout. Make sure your menu is optimized for online ordering platforms. Ensure that your website is user-friendly and mobile-responsive, allowing customers to easily browse your menu, select their items, and place their orders. Consider partnering with popular food delivery apps to reach a wider audience and make the ordering process even more convenient for your customers.

6. Pricing and Value

Pricing plays a crucial role in the success of your takeout menu. Take the time to analyze your costs and set prices that are competitive yet profitable. Offer value to your customers through meal deals, combo options, or loyalty programs. Providing a good balance between quality and affordability will attract customers and keep them coming back for more.

7. Gather Customer Feedback

Finally, don't underestimate the power of customer feedback. Encourage your customers to provide feedback on their takeout experience, whether through online reviews or feedback forms. Take the time to listen to your customers' opinions and make improvements based on their feedback. This not only shows that you value their input but also allows you to continually refine your takeout menu to better meet their needs.


Takeout has experienced a significant rise in popularity, and creating a winning takeout menu is crucial for restaurants to stay competitive. By knowing your target audience, keeping the menu simple, highlighting specialties, offering customization, optimizing for online ordering, pricing strategically, and gathering customer feedback, you can create a takeout menu that stands out from the competition and keeps your customers coming back for more.

Embrace the convenience of takeout menus and watch your restaurant thrive in the modern world of dining!

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