Create Your Own New Years Design
Home > Learn > New Year, New You! 7 Fitness Marketing Ideas for a Fresh Start

New Year, New You! 7 Fitness Marketing Ideas for a Fresh Start

Revitalize your fitness business's marketing strategy with these creative ideas for the new year!
Cassie Viele
Published Jan 13, 2022

Whether your fitness business is a super-zen yoga studio, an intense bodybuilding gym, or something in between, a solid marketing strategy is essential to your long-term success. As one year rolls over into the next, there s no better time to reevaluate your existing strategy and find ways to improve than now. Even if you don t find satisfaction in making a long list of resolutions, one solid habit you can get into is a new year refresh of your business s marketing materials. Read on for 7 creative fitness marketing ideas for the new year!

1. Postcards

Clean Fitness Postcard Template
Fitness Special Offer Postcard Template ws2mk2i0a5

Designs via MyCreativeShop

A simple way to add new life to your promotional materials is by creating your own custom postcards. Our fitness postcard templates make it easy for you to put a little pep in your marketing step. Stay on-brand with your signature color scheme and other style details and include a sweet deal to motivate the recipient to act. Send them out to everyone on your mailing list to encourage them to start the year off strong.

Not sure you ve got the time to put together your mailing on your own? Let us handle all the heavy lifting for you with our Direct Blast program, powered by SnailBlast. Customize a postcard template, choose the Direct Mail option in our online editor, upload your mailing list, and the rest will be history!

2. EDDM Postcards

Personalized Fitness EDDM Postcard Template
Get Fit Gym EDDM Postcard Template

Designs via MyCreativeShop

If you don t have a mailing list or just want to reach a new crowd, EDDM postcards are where it s at. The US Postal Service s Every Door Direct Mail (EDDM) program allows you to send your postcards to a targeted audience at a reduced rate. Apply all of your signature branding to one of our fitness EDDM postcard templates, along with a special offer, and you ll be ready to select your recipients.

You can use our DIY Guide to put together your own EDDM mailing, or you can take advantage of our Area Blast program, powered by SnailBlast. Customize your chosen template, then choose the Direct Mail option in the online editor to finalize all the details of your campaign!

EDDM Newbie? Check out these resources:
Definitive Guide to Do-It-Yourself Every Door Direct Mail
A Complete Guide to Understanding EDDM
What Can Every Door Direct Mail Do For You?
Essential Tips and Tricks for a Successful EDDM Campaign

3. Flyers

Yoga Class Studio Flyer Template
Boot Camp Flyer Template

Designs via MyCreativeShop

Consider upping your marketing game by customizing one of our fitness flyer templates. The available design real estate on both sides of the trusty flyer gives you plenty of space to showcase the best of what your business has to offer. Keeping your branding strategy in mind, use the tools in our online editor to add vivid imagery and a compelling call to action, along with everything the reader needs to know to connect with you. Print with us or anywhere you like, then distribute and display your flyers in high-traffic locations around your community!

4. Brochures

Yoga Class Detail Tri-Fold Brochure Template
Trainer Pricing Options Tri-Fold Brochure Template

Designs via MyCreativeShop

Whether you re launching a new program or just want to give prospective clients a more in-depth look at the services you provide, the spacious folds of a custom brochure can get you there. The fitness brochure templates in our repertoire can be easily customized to fit your chosen purpose. Find the one that works for you, then use our online editing toolbox to transform it into something that represents your brand well. Keep a stack of printed brochures handy at the front desk of your facility or office - or just travel with a full complement so you can be prepared for every eventuality!

5. Posters

Pink Fitness Special Offer Poster Template

Designs via MyCreativeShop

When it comes to spreading the word, there s nothing quite like a custom poster to get the job done. Posters catch the eye of passersby simply because of their size, and including vibrant imagery and a powerful call to action just makes them even more compelling. Our roster of fitness poster templates are completely customizable, and you need zero graphic design experience to make your chosen template your own. Just combine your unique industry knowledge with our professionally-designed templates for a finished product that knocks your (athletic) socks off!

6. Yard Signs

Get In Shape Yard Sign Template
Fitness Event Yard Sign Template tbehdr5u4j

Designs via MyCreativeShop

Add new life to your marketing game in a pseudo-organic way by utilizing the green space in your community to display your own yard signs. Even better than old school Burma-Shave, lining the streets and sidewalks with your message can really draw in a new crowd. When customizing one of our fitness yard sign templates, choose your text wisely so that you can get a big impact with less. Align the color scheme with your branding strategy, include contact details, and you ll be ready to print. All that s left is to get those yard signs in the ground!

7. Gift Certificates

Personal Trainer Gift Certificate Template
Fitness Promo Gift Certificate Template

Designs via MyCreativeShop

One of the most fun ways to bring in new clients this year is to offer up your own custom gift certificates. Whether you re a personal trainer, a gym owner, or a gifted yogi, making it possible for others to share their love for what you do with those they care about is as organic as it gets. Customize one of our fitness gift certificate template designs to create your own piece of gift-giving magic!

Want to get even more creative? Produce a stack of fixed-value or fixed-service gift certificates that you can include in swag bags, silent auctions, and other community fundraising events. Not only will you reach a new audience, you ll also build your image and credibility with your neighbors!

The Time is Now!

In the end, the start of any new year is a great time to consider revamping your fitness business s marketing strategy. Best of all, MyCreativeShop s bevy of customizable templates makes it possible for you to do a marketing refresh at the start of the year and any other time you feel the need to work it back into shape. Check out all that our catalog has to offer and get started today!

Design with the best.
Experience MyCreativeShop today.
Our dead simple design software paired with the best templates on the web are guaranteed to make you look awesome!