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Thirsty for Sales? Custom Beer Brochures Made Easy with These 7 Tips

Check out these 7 creative ways to design a fully loaded beer brochure!
Owen Murphy
Published Mar 21, 2024

When it comes to promoting your brewery or beer-related business, having a well-designed and informative brochure is crucial. A custom beer brochure not only showcases your offerings but also entices potential customers to choose your brews over the competition. But what goes into creating an effective beer brochure?

In this post, we'll explore seven tips that will make the creation process easier and help you quench your thirst for sales. So grab a cold one, sit back, and let's dive into the world of custom beer brochures!

1. Know Your Audience

Before you start designing your beer brochure, it's crucial to understand who your target audience is. Are you targeting craft beer enthusiasts, casual drinkers, or a specific demographic? Knowing your audience will help you tailor the content and design of your brochure to appeal to their preferences and interests.

2. Highlight Your Best Brews

Your beer brochure should showcase your best brews and highlight what sets them apart from the competition. Include high-quality images of your beers along with detailed descriptions that capture the flavors, aromas, and brewing techniques. This will help potential customers visualize the experience of enjoying your brews and make them want to give them a try.

3. Include a Drink List

One of the main purposes of a beer brochure is to inform customers about your offerings. Include a comprehensive drink list that not only features your core beers but also includes any seasonal or limited edition brews. Be sure to provide details such as ABV (Alcohol By Volume), IBU (International Bitterness Units), and serving recommendations to help customers make informed choices.

4. Showcase Release Schedule

If you regularly release new beers or have seasonal offerings, including a release schedule in your beer brochure can create excitement and anticipation among your customers. Let them know when they can expect new brews to hit the taps or shelves. This not only keeps your customers engaged but also gives them a reason to keep coming back for more.

5. Highlight Your Brewery

Your beer brochure should also provide insights into your brewery. Include a section that tells the story of how your brewery came to be, your brewing philosophy, and a peek behind the scenes of the brewing process. Sharing your brewery's unique story helps build a connection with customers and adds a personal touch to your brand.

6. Offer Tasting Experiences

Consider including information about tasting experiences in your beer brochure. Whether you have a tasting room or offer brewery tours, let potential customers know about the options available to them. Highlight any special events or promotions related to tasting experiences, such as happy hour discounts or beer festivals where they can sample your brews.

7. Promote Happy Hour and Events

Speaking of happy hour, don't forget to dedicate a section of your beer brochure to promotions and events. Feature any upcoming happy hour specials, live music nights, trivia events, or other activities that take place at your brewery. This will not only attract customers but also create a sense of community and keep your establishment top of mind.

Designing a custom beer brochure doesn't have to be overwhelming. With these seven tips in mind, you'll be well on your way to creating a visually appealing and informative brochure that will help boost sales and attract beer enthusiasts. Remember to know your audience, highlight your best brews, provide a comprehensive drink list, showcase your release schedule, share insights into your brewery, offer tasting experiences, and promote happy hour and events.

Now, armed with these tips, it's time to unleash your creativity and design a beer brochure that will make your brand stand out in a crowded market. Cheers to success!

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