The Future of Print: How to Cut Through the Noise
As more and more of life moves online you would be forgiven for assuming that print marketing is on the way out.
But it’s not!
Print Is Not Dead
People might spend more and more time online, but that doesn’t mean they can’t be reached through print marketing. Many successful companies still use printed marketing in newspapers and on flyers. Others go for customized items, such as stickers, which carry an added degree of novelty.
Printed material like brochures can be more cost-effective than placing ads online and they’re great for imparting the most information possible in a succinct, practical way. And while a good chunk of marketing is now done online, statistics show that marketing campaigns incorporating both print and digital are extremely effective.
Communication is communication, whether in print or online. It’s abundantly clear that human beings react well to print. Studies show that many young adults find it easier to read print than digital content and 56% of consumers trust print marketing over digital.
Virtual Print—A New Niche
These days “print” doesn’t only mean hard copies. Marketing on social media uses many of the same elements as printed designs and requires a similar approach.
A large percentage of people don’t trust pop-up ads (have they ever been anything other than intensely annoying?) and although marketing on social media doesn’t seem as effective as print, customizing business’s social media pages within the structure of a professionally designed template is a step up from throwing together something without the help of tried and tested formats.
Look at Facebook. The largest percentage of Facebook users is between the ages of 25 and 34, closely followed by those aged between 18 and 24—the same age groups that find print marketing easier to read than digital.
Having a digital presence is a must for every business. And, the appearance of brands’ social media pages is crucial in communicating effectively with consumers online.
A Facebook page might reach a huge audience and having a great cover image creates the best first impression you could hope for. A company knows the style of their brand better than anyone, but to convey that style they need the help of a well-crafted template.
Putting The Power Into The Clients’ Hands
Creating a piece of marketing that matches a business’s ethos can be extremely difficult if the business and graphic designer don’t see eye-to-eye. It’s challenging to describe a mental image to a designer, especially if you’re not on the same wavelength.
This is the issue that’s pushing the print field towards streamlined processes. Allowing clients (i.e.: businesses wanting designs) to create their own material without having to be professional designers.
With templates like those on MyCreativeShop, it’s simple to combine your inner vision into an effective printable work. What makes it an even more attractive option is having the ability to come back and edit a design at any time.
Customization: Doubly Attractive
When a client has the chance to use a template themselves and bring their own designs to fruition, they not only receive a finished product, but they also get the satisfaction of customizing the design exactly to their specifications.
Research has shown that customized products are more valued emotionally than those bought straight off the shelf. Consumers love convenience. Being able to see a design through in one smooth process is far more convenient than having a back-and-forth with a designer who is just not on your wavelength.
Anyone Can Be A Designer—Almost
People want to be able to transfer ideas to the page without having to spend ages learning how to do so. Technically, a designer means anyone who creates something, whether they draw, use a printer or computer software. Anyone can be a designer.
Having a qualification in design, however, means understanding the interaction between design and consumer. Knowing the best methods to elicit positive interaction from those viewing the graphic is a learned skill.
A brand wanting marketing material wants to have control over its appearance, but probably doesn’t know how to format it effectively.
Keeping Ahead Of The Trend
The past 18 months or so have forced many people to reevaluate their way of doing business, whether they’re owners of small companies or working freelance as individuals. A huge percentage of interactions have migrated online, and that includes designing printable marketing materials.
In the past, this would have involved a lot of face-to-face contact between business and graphic designers—probably multiple meetings both in person and by phone or email. These in-person meetings can oftentimes derail the natural creative process a designer goes through as they work to achieve the goals of the campaign while also increasing the cost of the overall project.
The future of print and design is moving away from traditional practices. People want to create their own marketing collateral, and have the final say in the process.
Good Design Means Good Business
It’s common sense that having well-designed marketing material (whether flyers, business cards or social media graphics) is good for business.
An aesthetically pleasing visual representation of a brand is the best way to catch consumers’ attention. Each graphic makes an impact, whether positive or negative, and it’s important to have basic guidance when creating your own designs. The difference between effective marketing material and ineffective is subtle.
Using a ready-made basic structure, any individual or business can easily transfer their own ideas to the page.
That’s where we come in
All you need to do to embrace the future of print is choose the templates that best fit your brand. It’s that easy.