What is a Print Marketing Collateral Strategy (And Why You Need One)
A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …
15 Firework-Inspired Flyer Ideas for 4th of July Marketing
Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …
The Design to Print Process: A Guide for Small Business Owners
The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …
8 Secrets for Successful Door Hanger Marketing
Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …
Color Psychology for Print Marketing: What You Need to Know
Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …
10 Design Ideas to Boost Summer Promotions With Postcards
Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …
How to Design and Print Your Trade show Banner
Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …
How to Master Your Visual Social Media Branding
Great social media branding requires a seamless visual experience from one platform to the next. This is also referred to as visual branding, or visual social media branding, which refers to what your brand, and in this case, your social media profiles and posts, look like. It’s important to get this right because social media …
How to Market Your New Daycare Business in the Community
Starting a daycare business is a smart move because childcare is in demand across the United States. According to the Committee for Economic Development, 53.9 percent of children, from birth to age five are in non-parental childcare for 10 hours each week. Not to mention, there are 61,021,552 children under age 15 in the United …
Budget-Friendly Community Event Ideas to Reach Local Customers
It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …