15 Small Business Marketing Ideas for a Tight Budget
Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …
How to Create a Marketing Calendar for Print Advertising
A marketing calendar is like the business plan for your marketing efforts. It guides the way as you grow and evolve as a business. It also ensures that you have the right budget for what you want to do, but more importantly—that you’re using it wisely, at the right times of year and with the …
Modern Direct Mail Marketing Ideas for 21st Century Business Owners
The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …
| Design
10 Different Font Types and How to Choose Yours
Selecting fonts might seem like one of the easiest tasks of designing. However, the text on a brochure or business card can make or break the success of the overall design. That’s because fonts have the power to influence your overall perception of text. For example, a recent study gave pregnant women a sheet of …
| Design
10 Creative Poster Typography Examples to Make Your Marketing Pop
Typography has the power to transform a reader’s experience. Effective typography can display a cohesive brand, but also guide the viewer through the text and content on the surface while making your message more impactful. This is critical to keep in mind as you design your poster. Font vs. Typeface vs. Typography: What You Need …
5 Proven Strategies for Community Marketing
Community marketing allows you to establish your business as a neighborhood staple. When you become part of the community like this, you can generate a loyal customer base who, if your service is good and your company is reliable, will come back again and again. You also put a face to the name, making it …
How to Market Your Local Event Without Social Media
Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …
Restaurant Marketing: Print Ideas for New Business Owners
You just opened the doors to your brand new restaurant or you’re nearly ready to welcome your first customers. Now it’s time to spread the word—without breaking the bank. Your food will speak for itself and word of mouth will help you gain popularity in the local market, but to get started, you need to …
How to Make Your Brochure Design Stand Out
An effective and well-designed brochure can be used to advertise a specific product or service. It also represents your brand as a whole, making it a critical print marketing material for your business. In fact, brochures are the most commonly designed products on MyCreativeShop and we hear it’s for good reason. MyCreativeShop is the best …
10 Fresh Designs for Your Cleaning Business Cards
According to Global Opportunity Analysis and Industry Forecasts, from 2014-2022, the cleaning industry is growing steadily, at a rate of 6.2 percent. That’s great news for your cleaning business, but it also means there will be plenty of competition you’ll need to compete with. There are many ways to stand out from the competition in …