The Ultimate Flyer Size Guide for Design and Print
Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out. Ensure maximum impact by using our flyer size guide. The Most Common Flyer Sizes for …
15 Creative Font Ideas for Your Holiday Campaigns
The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …
Design Essentials for a Winning Company Brochure
With the advent of social media marketing, you may be tempted to neglect your print marketing game. Instead, consider investing an equal or greater amount of your time and effort into crafting a top-quality brochure that works hand-in-hand with a savvy social media strategy and is essential to a well-rounded overall marketing campaign. In a …
8 Design Tips and Templates for Your Christmas Flyers
Well-designed Christmas flyers cannot be overlooked this holiday season if you want to drive shoppers to your business. According to the National Retail Federation, Americans parted with a most-ever $701 billion during the winter holiday season in 2018. What’s more, consumers have latched onto the Shop Small® movement and Small Business Saturday® since they were …
How to Design Campaign Posters That Impact Voters
Campaign posters are still an effective and accessible way to show support for a candidate. As CNN explains, “Despite […] modern technology […] and the way the Internet is radically transforming how political graphics are disseminated, countless numbers of these posters are still being printed on paper.” The reason they will continue to be used …
How to Create Your First Postcard Marketing Campaign
A traditional postcard marketing campaign is as relevant now as it has ever been. Small business owners can use postcards to easily reach existing customers and target new leads, all while spending less money and potentially earning a greater return compared to other marketing channels. In fact, according to the 2019 State of Direct Mail …
How to Boost Brick and Mortar Marketing With Door Hangers
Brick and mortar marketing should be as diverse as the customer base the store serves. With some studies claiming that up to 85 percent of consumers prefer to shop in a local store location rather than online, there are many customers to reach. While small business owners are turning to social media and digital advertising …
How to Improve Your Fall Marketing Campaign With Print
Leaves are changing, football is on TV, and pumpkin-spiced everything is back—it must be fall. This season presents a great opportunity for businesses to create unique marketing campaigns that play off the holidays as well as the emotions of your customers. While many companies will use digital marketing and videos to showcase their heartfelt holiday …
Typography Inspiration for Your Next Print Project
According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.” Typography is also a …
10 Creative Postcard Marketing Ideas for Every Budget
Marketers are always searching for unique methods to think outside the box and present their brands in creative new ways. Big companies generally have the advantage of more resources and budget for these campaigns, but that doesn’t mean that small businesses can’t be as creative. Here are 10 ways that small businesses can use postcards …