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10 Creative Summer Camp Brochure Ideas to Make a Splash

Get inspired with these summer camp brochure ideas!
Clara Bennett
Published Feb 21, 2024

Are you ready to make waves this summer? As a summer camp director, you know that one of the keys to attracting young campers and their parents is through a captivating summer camp brochure. A well-designed brochure not only showcases your camp's unique offerings but also ignites excitement and convinces families that your camp is the perfect choice for a memorable summer adventure.

In this blog post, we'll explore 10 creative summer camp brochure ideas that will make a splash and ensure your camp stands out from the rest!

1. Vibrant Themes

Captivate attention right from the start by using vibrant and eye-catching themes in your brochure. Bright colors and playful designs can evoke a sense of energy and fun, immediately capturing the spirit of your camp. Incorporate images of outdoor activities like swimming, hiking, and campfires to give parents and kids a glimpse of the adventures that await.

2. Capture Memories

Show, don't just tell! Including photos from previous summer camps will enable potential campers and parents to visualize the experiences and camaraderie that your camp offers. Choose pictures that showcase the joy, friendships, teamwork, and natural beauty that campers can expect to be a part of.

3. Age-Appropriate Sections

To make it easier for parents and kids to find the information that is most relevant to them, consider dividing your brochure into different sections based on age groups or activity preferences. This will allow families to quickly identify the programs and offerings that align with their child's interests.

4. Testimonials

Build trust and credibility by including quotes or testimonials from past campers and their parents. Hearing about positive experiences directly from those who have attended your camp can be incredibly influential in convincing families that your camp is the right choice. Select testimonials that highlight the personal growth, friendships, and unforgettable memories that campers have gained from their time with you.

5. Highlight Staff

Introduce your team of passionate and dedicated camp staff members by featuring their photos and brief bios in your brochure. Parents will feel more confident in sending their children to your camp when they can put faces to the names and see that their child will be in the capable and caring hands of experienced professionals.

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Kids Summer Camp Tri-Fold Brochure 78lg4wie5w Template
11" W x 8.5" H Brochure

6. Early Bird Discounts

Create a sense of urgency and encourage early registrations by offering special discounts or promotions. Highlight the limited-time nature of these offers by including catchy phrases such as "Register now and save!" or "Limited spots available!" Incentivize parents to secure their child's spot early, ensuring they don't miss out on an amazing summer experience.

7. Program Details

Parents want to have a clear understanding of what their child will be doing at your camp. Provide a comprehensive breakdown of your camp's activities, schedule, and facilities. Highlight any unique programs or specialized activities, such as arts and crafts, sports, or outdoor adventure excursions. This will enable parents to align their child's interests and preferences with your camp's offerings.

8. Safety Measures

Above all else, parents want to ensure the safety and well-being of their children while they are away at camp. Address this concern by prominently showcasing the safety measures and protocols you have in place. Highlight certifications, first aid training, staff-to-child ratios, and the steps you take to ensure a safe and secure environment for all campers.

9. Call-to-Action

At the end of your brochure, include a clear and compelling call-to-action that motivates parents to take the next step. Use phrases like "Register online today!" or "Call now to reserve your child's spot!" Make sure to provide a clearly displayed phone number, email address, or website link so that interested families can easily reach out to you.

10. Follow-up Options

Finally, to provide additional support and answer any questions or concerns parents may have, include various contact options. Provide phone numbers, email addresses, and links to your camp's website and social media pages. This way, parents can explore further, connect with you, and gain additional reassurance before making their final decision.

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Main Kids Summer Camp   78lg4wie5w  Image
Kids Summer Camp Tri-Fold Brochure 78lg4wie5w Template
11" W x 8.5" H Brochure
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Summer Camp Tri-Fold Brochure 8ycijb04xk Template
11" W x 8.5" H Brochure
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Main Nature Summer Camp    Image
Nature Summer Camp Tri-Fold Brochure Template
11" W x 8.5" H Brochure
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Main Blue Summer Camp    Image
Blue Summer Camp Bi-Fold Brochure Template
11" W x 8.5" H Brochure
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Main Friendly Summer Camp    Image
Friendly Summer Camp Bi-Fold Brochure Template
11" W x 8.5" H Brochure

Final Thoughts

By incorporating these 10 creative summer camp brochure ideas, you'll craft a brochure that captures attention, showcases your camp's strengths, and convinces families that your camp is the ultimate choice for an unforgettable summer adventure.

So what are you waiting for? Dive in and start creating a brochure that will make a splash!


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