Print Marketing Collateral Strategy

What is a Print Marketing Collateral Strategy (And Why You Need One)

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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Firework Inspired Flyer Ideas 4th Of July Marketing

15 Firework-Inspired Flyer Ideas for 4th of July Marketing

Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …

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The Design To Print Process

The Design to Print Process: A Guide for Small Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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8 Door Hanger Marketing Secrets

8 Secrets for Successful Door Hanger Marketing

Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …

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Color Psychology For Print Marketing
| Design, Print

Color Psychology for Print Marketing: What You Need to Know

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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