
15 Ways to Spread Christmas Cheer: Nonprofit Edition
The best way to spread Christmas cheer is by SERVING loud for all to hear! GIF via Tenor.com As an organization with an others-first mission, YOU are uniquely positioned to help encourage this growth, and there is no better time to focus on social capital than the Christmas season. Spreading Christmas cheer can create serious …

Elections 101: Slate Mailers v. Direct Mail Postcards
Now that election season is upon us again, the sheer number of campaign marketing tools available to candidates can be pretty overwhelming. From television ads to radio blurbs, parade appearances to campaign rallies, and direct mail postcards to slate mailers, the options can start to seem endless. So how do you choose? Simple – the …

3 Creative Ideas to Rethink Snow Removal Marketing!
The winds they are a-changin’ (thanks, Bob!), and there’s a decidedly less optimistic feel to those leaf-clearing breezes. The overnight temps are beginning to drop and summer is packing it in until next year. For some, the inevitability of winter may be something to dread, but for a few, hardworking, entrepreneurial souls, those winter months …

3 Inspirational Ideas for Fall Lawn & Garden Services Marketing – with Templates!
Now that the chaos of the summer lawn mowing season is wrapping up, it’s time for your lawn & garden business’s marketing strategy to shift gears to fall, winter, and beyond! According to the National Association of Landscape Professionals, 40% of Americans with a yard hired a lawn or landscaping professional in 2017. In addition, …

Coupon Disclaimers 101: Everything You Need to Know
One of the most popular strategies for drawing in new customers and keeping existing ones is to provide special offers and discounts that motivate consumers to choose your business over another. These promo codes can easily be added to all kinds of marketing material, from postcards and flyers to emails and social media posts. However, …