Category Archive For "Print"
13 Unique Brochure Designs for Creative Inspiration
Designers are continuing to push the limits of creativity with new ideas for marketing collateral. Whether your preference is bold colors and graphics, a minimalistic looking “Apple-esque” design or something more whimsical, you’re sure to find something inspirational in this collection of unique brochure design ideas from around the web. A well-designed brochure is an …
How to Make a Postcard: The Business Owner’s Easy Guide
As a business owner, one of the biggest challenges you face is connecting with your community, whether that’s friends and neighbors in a mid-sized metro or a certain segment of consumers spread all across the country. And in an increasingly digital world, it might surprise you to learn that one of the best ways to …
How to Make a Poster: Design and Branding 101
From the strapping and determined Rosie to the infamous, predatory shark from Jaws, posters have had a long history of spreading ideas, promoting events, and marketing products. Even though advertising is mostly digital these days, the printed poster remains a favorite for getting the message across. It doesn’t matter if you’re promoting a bake sale …
How to Make a Great Flyer: A Complete Beginner’s Guide
If you’re anything like me, then you’ve seen a fair share of flyers during your life. Some big, some small, some colorful and elaborate, and some little more than words and a picture on white paper. But what makes a flyer tick? What makes them so useful that people from all walks of life have …
A Complete Guide To Understanding DPI
Nailing down just what DPI is (and why we should care) beyond the obvious “Dots per Inch” can be a very elusive task. If you want to read all the details, you can check out my post about the difference between DPI and PPI. If you just want to get to the bottom of what …
DPI or PPI: Does anyone really know the difference?
Since you’re reading this post, it’s likely that you’ve done at least SOME online searching in hopes of discerning the difference between PPI and DPI (or whether there even is one?). If you’re anything like me, that process left you even more confused than when you started your search, as many articles out there use …
Don’t be fooled – Print is still where it’s at!
Let’s face it – in this increasingly digital world, it has become all too easy to discount the power of the printed word (or picture!). Why not just throw your entire marketing budget into Google and Facebook ads? The simple answer is that there is more to print advertising than meets the eye. Digital marketing …
A Complete Guide To Understanding EDDM
If you were to ask most Americans whether they’d ever heard of EDDM, you’d probably get responses ranging from “Never heard of it” to “Is that a new form of electronic dance music?” and everywhere in between. The reality is that almost every citizen of the US of A has had interactions with EDDM on …