Why Your Restaurant Marketing Plan Needs Print

Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …

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15 Back to School Flyers to Start the Year With a Bang

Back to school is as chaotic for schools as it is for parents. Not only are you finalizing lesson plans with teachers, completing renovation projects, and talking with parents, but you may also be promoting school events or working to fill empty student spots.  To make your life easier, and get everything done before the …

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9 Fresh Ideas for Real Estate Postcard Marketing

Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations.  A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …

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Why Print Is Critical for Hyper Local Marketing

Hyper local marketing is an important strategy for regional small businesses that service a variety of neighborhoods or towns. The idea is simple: use tailored, hyper-relevant marketing materials in the various markets where you wish to sell more or drive brand awareness. McDonalds does this on a global scale, using a “think global, act local” …

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How to Drive More Conference Leads with Brochures

Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …

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How to Develop a Church Marketing Plan for Print

Your church marketing plan provides direction for how you’ll grow your congregation and print allows you to meet those potential parishioners where they are, whether they’re in your church or opening the mail at home. As such, print is critical for driving community awareness, but without a roadmap, you’re left making guesses and scrambling to …

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Why You Need a Print Marketing Collateral Strategy

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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From Design To Print: A Guide for Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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8 Secrets for Successful Door Hanger Marketing

Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …

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10 Postcard Design Ideas to Boost Summer Promotions

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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