How to Design Campaign Posters That Impact Voters

Campaign posters are still an effective and accessible way to show support for a candidate. As CNN explains, “Despite […] modern technology […] and the way the Internet is radically transforming how political graphics are disseminated, countless numbers of these posters are still being printed on paper.”  The reason they will continue to be used …

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Typography Inspiration for Your Next Print Project

According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.”  Typography is also a …

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5 Critical Elements of Modern Poster Design

An effective, modern poster design can not only appeal to your audience, but it has the power to clearly convey your message and keep the reader’s attention as they walk by with a cell phone in hand and bluetooth headphones in their ears.  Use these 5 elements in your design to give a dynamic snapshot …

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10 Ways to Use Flyers for Your Restaurant Promotions

Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …

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8 Direct Mail Marketing Strategy Tips From the Experts

A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …

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What to Bring to a Conference: Your Print Guide

When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …

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10 Print Ideas for Your Restaurant Grand Opening

A well-thought-out marketing plan for your restaurant grand opening is essential. Social media can help drive brand awareness, but digital marketing isn’t the only way to get customers through your door. Plus, as a new business with a small following, you won’t have the reach you need without paying for ads.  As you prep for …

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15 Impactful Minimalist Poster Design Ideas

We’ve all heard it before—less is more, which is precisely why minimalist poster design is trending in marketing right now. But what is minimalist design and why does it matter? Meg Reid, designer and 99Designs contributor explains: “At its core, minimalist design (or minimalism) is functional. No extras, no waste. Every element—including shapes, color palette …

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How to Use Brochures for Travel Agency Marketing

From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way. According to a recent report by TrekkSoft, the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period. This makes …

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15 Flyer Ideas for Small Businesses (Plus Templates)

There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …

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