What to Bring to a Conference: Your Print Guide

When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …

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10 Print Ideas for Your Restaurant Grand Opening

A well-thought-out marketing plan for your restaurant grand opening is essential. Social media can help drive brand awareness, but digital marketing isn’t the only way to get customers through your door. Plus, as a new business with a small following, you won’t have the reach you need without paying for ads.  As you prep for …

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15 Impactful Minimalist Poster Design Ideas

We’ve all heard it before—less is more, which is precisely why minimalist poster design is trending in marketing right now. But what is minimalist design and why does it matter? Meg Reid, designer and 99Designs contributor explains: “At its core, minimalist design (or minimalism) is functional. No extras, no waste. Every element—including shapes, color palette …

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How to Use Brochures for Travel Agency Marketing

From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way. According to a recent report by TrekkSoft, the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period. This makes …

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15 Flyer Ideas for Small Businesses (Plus Templates)

There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …

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Why Your Restaurant Marketing Plan Needs Print

Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …

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15 Back to School Flyers to Start the Year With a Bang

Back to school is as chaotic for schools as it is for parents. Not only are you finalizing lesson plans with teachers, completing renovation projects, and talking with parents, but you may also be promoting school events or working to fill empty student spots.  To make your life easier, and get everything done before the …

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9 Fresh Ideas for Real Estate Postcard Marketing

Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations.  A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …

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Why Print Is Critical for Hyper Local Marketing

Hyper local marketing is an important strategy for regional small businesses that service a variety of neighborhoods or towns. The idea is simple: use tailored, hyper-relevant marketing materials in the various markets where you wish to sell more or drive brand awareness. McDonalds does this on a global scale, using a “think global, act local” …

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How to Drive More Conference Leads with Brochures

Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …

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