8 Easy Steps to Postcard Sending Success

In today’s age of email, texting, and other digital messaging platforms, sending an IRL postcard may seem outdated. However, there is something both tangible and interactive about a physical postcard that will likely never be replaced by what you can send or receive on a screen.  In addition to being a fantastic way to let …

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4 Folds for Fabulous Brochures

Being in charge of the design and creation of a new brochure for your business or organization may seem like a daunting task at first, especially for a graphic design novice. You need to ensure the brochure is engaging, stays true to your brand, and is cost-efficient.  Before diving too deep into the brochure making …

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10 Best Fonts for Brilliant Brochures

When making a brochure, something as seemingly harmless as font selection can have a huge impact on your project’s success. The right font can make your brochure’s content stand out from the crowd in all the best ways, while a poor font choice can confuse the reader and cast doubt on your message. Even the …

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9 Marketing Materials For Every Business

Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers.  Your promotional materials have to resonate with your target customer and …

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How to Hang Posters: A Damage-Free Guide

Posters are a great way to decorate any room. They are inexpensive, easy to change, and can be used for anything from wall art to promotional materials for businesses. However, hanging posters the correct way is important if you change them often or want to keep them looking great. To avoid stripping or sanding the …

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Color Psychology for Print Marketing

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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How to Make a Brochure: A Simple (But Complete) Guide

This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …

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How to Choose the Best Images for Your Flyer Design

Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …

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How to Use Posters for Hyperlocal Real Estate Marketing

As so much of real estate marketing migrates to an online space, hyperlocal has become the term du jour. However, that does not in any way mean that real-world marketing methods are being replaced. Instead, looking for ways to leverage the two arenas in tandem will give you results that are the best of both …

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The Ultimate Flyer Size Guide for Design and Print

Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out.  Fun fact: Flyers are one of the most popular print categories online because their sizing …

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