Category Archive For "Print"
Color Psychology for Print Marketing
Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …
How to Make a Brochure: A Simple (But Complete) Guide
This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …
How to Choose the Best Images for Your Flyer Design
Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …
How to Use Posters for Hyperlocal Real Estate Marketing
As so much of real estate marketing migrates to an online space, hyperlocal has become the term du jour. However, that does not in any way mean that real-world marketing methods are being replaced. Instead, looking for ways to leverage the two arenas in tandem will give you results that are the best of both …
The Ultimate Flyer Size Guide for Design and Print
Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out. Fun fact: Flyers are one of the most popular print categories online because their sizing …
How to Design Campaign Posters That Impact Voters
Campaign posters are still an effective and accessible way to show support for a candidate. As CNN explains, “Despite […] modern technology […] and the way the Internet is radically transforming how political graphics are disseminated, countless numbers of these posters are still being printed on paper.” The reason they will continue to be used …
Typography Inspiration for Your Next Print Project
According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.” Typography is also a …
5 Critical Elements of Modern Poster Design
An effective, modern poster design can not only appeal to your audience, but it has the power to clearly convey your message and keep the reader’s attention as they walk by with a cell phone in hand and bluetooth headphones in their ears. Use these 5 elements in your design to give a dynamic snapshot …
10 Ways to Use Flyers for Your Restaurant Promotions
Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …
8 Direct Mail Marketing Strategy Tips From the Experts
A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …