The best way to spread Christmas cheer is by SERVING loud for all to hear!  GIF via Tenor.com As an organization with an others-first mission, YOU are uniquely positioned to help encourage this growth, and there is no better time to focus on social capital than the Christmas season. Spreading Christmas cheer can create serious …

Now that election season is upon us again, the sheer number of campaign marketing tools available to candidates can be pretty overwhelming. From television ads to radio blurbs, parade appearances to campaign rallies, and direct mail postcards to slate mailers, the options can start to seem endless. So how do you choose? Simple – the …

Now that the chaos of the summer lawn mowing season is wrapping up, it’s time for your lawn & garden business’s marketing strategy to shift gears to fall, winter, and beyond! According to the National Association of Landscape Professionals, 40% of Americans with a yard hired a lawn or landscaping professional in 2017. In addition, …

For many nonprofits, summertime means regrouping after a long, cold winter. Other nonprofits, like summer camps, are in their peak season, just trying to keep their heads above water. Either way, the summer months are a perfect time to infuse some new life into your nonprofit’s marketing materials. There are two scenarios that can play …

The goal of operating a nonprofit is often to minimize overhead expenses so that the maximum impact can be made for the benefit of those the organization serves. Because of this, most nonprofits don’t have a massive budget (or staff!) for marketing. However, getting the word out about the mission, activities, and needs of the …

Considering a direct mail campaign but not sure if it’s worth it? Check out this curated list of super powerful direct mail statistics to get your marketing strategy off the ground! 1. Direct Mail Prompts Action It’s true! Direct mail prompts recipients to respond. Want proof? These powerful statistics will get your team excited about …

Like all home contractors, pressure washers have a distinct advantage when it comes to effective marketing: you already go where your target audience is! You don’t have to convince anyone to come out to your storefront location or to go out of their way to claim your special offer. You already deliver your services right …

Whether you’re a pastry chef in a trendy bakery or behind the line in a popular local bistro, the month of February is all about Valentine’s Day. Take advantage of the momentum that creates by adding that little extra “something” to your V-Day marketing strategy. We’ve put together a list of our favorite treats for …

Bringing new life into your oil change business doesn’t have to be complicated. In fact, we are of the opinion that you can see a big boost in your profits by customizing your own simple, tried-and-true marketing tools. Postcards, flyers, gift certificates, and more can all make a significant impact to your bottom line. Read …

Because consumers have so many tax preparation options when tax time rolls around, it’s essential that you find a way to set your company apart from the rest. One simple way is just by being consistent and authentic in your branding. When all of your print marketing materials align, both in style and content, you …