9 Marketing Materials For Every Business

Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers.  Your promotional materials have to resonate with your target customer and …

Continue reading

How to Hang Posters: A Damage-Free Guide

Posters are a great way to decorate any room. They are inexpensive, easy to change, and can be used for anything from wall art to promotional materials for businesses. However, hanging posters the correct way is important if you change them often or want to keep them looking great. To avoid stripping or sanding the …

Continue reading

Color Psychology for Print Marketing

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

Continue reading

How to Make a Brochure: A Simple (But Complete) Guide

This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …

Continue reading

How to Choose the Best Images for Your Flyer Design

Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …

Continue reading

How to Use Posters for Hyperlocal Real Estate Marketing

As so much of real estate marketing migrates to an online space, hyperlocal has become the term du jour. However, that does not in any way mean that real-world marketing methods are being replaced. Instead, looking for ways to leverage the two arenas in tandem will give you results that are the best of both …

Continue reading

The Ultimate Flyer Size Guide for Design and Print

Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out.  Fun fact: Flyers are one of the most popular print categories online because their sizing …

Continue reading

How to Design Campaign Posters That Impact Voters

Campaign posters are still an effective and accessible way to show support for a candidate. As CNN explains, “Despite […] modern technology […] and the way the Internet is radically transforming how political graphics are disseminated, countless numbers of these posters are still being printed on paper.”  The reason they will continue to be used …

Continue reading

Typography Inspiration for Your Next Print Project

According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.”  Typography is also a …

Continue reading

5 Critical Elements of Modern Poster Design

An effective, modern poster design can not only appeal to your audience, but it has the power to clearly convey your message and keep the reader’s attention as they walk by with a cell phone in hand and bluetooth headphones in their ears.  Use these 5 elements in your design to give a dynamic snapshot …

Continue reading