7 Happy Thanksgiving Banner Designs to Be Thankful For

As the Thanksgiving holiday draws near this year, we may be tempted to think that we don’t have much to be thankful for. I mean, what could possibly be positive about life in a pandemic? Well, it turns out that there are all kinds of things – if you know where to look. Strangers helping …

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7 Tips for Successful Banner Design

Sharing your business or organization’s message with your stakeholders or community really can be as simple as creating and displaying a custom banner that hits all the right notes. Whether you’re looking to communicate your COVID-related updates to customers and clients in a socially-distant way or just getting the word out about an upcoming event …

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Print Marketing and Politics: A Look Back As We Move Forward

Nowadays, as each successive election year rolls around, we expect to see a plethora of campaign signs lining the boulevards and residential streets in our community. These simple yard signs are actually a part of a much more complicated (and controversial) narrative: Image via Forsyth County News For the person whose lawn is graced by …

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8 Easy Steps to Postcard Sending Success

In today’s age of email, texting, and other digital messaging platforms, sending an IRL postcard may seem outdated. However, there is something both tangible and interactive about a physical postcard that will likely never be replaced by what you can send or receive on a screen.  In addition to being a fantastic way to let …

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4 Folds for Fabulous Brochures

Being in charge of the design and creation of a new brochure for your business or organization may seem like a daunting task at first, especially for a graphic design novice. You need to ensure the brochure is engaging, stays true to your brand, and is cost-efficient.  Before diving too deep into the brochure making …

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10 Best Fonts for Brilliant Brochures

When making a brochure, something as seemingly harmless as font selection can have a huge impact on your project’s success. The right font can make your brochure’s content stand out from the crowd in all the best ways, while a poor font choice can confuse the reader and cast doubt on your message. Even the …

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9 Marketing Materials For Every Business

Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers.  Your promotional materials have to resonate with your target customer and …

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How to Hang Posters: A Damage-Free Guide

Posters are a great way to decorate any room. They are inexpensive, easy to change, and can be used for anything from wall art to promotional materials for businesses. However, hanging posters the correct way is important if you change them often or want to keep them looking great. To avoid stripping or sanding the …

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Color Psychology for Print Marketing

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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How to Make a Brochure: A Simple (But Complete) Guide

This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …

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