A well-designed menu is the shining star of a restaurant. Its purpose is to not only guide customers effortlessly through their dining choices and enrich their overall experience but also to be a brand advertisement that displays the business’s style and attitude while driving profit. Menu creation is an essential part of marketing for the …

Flyers. You’ve been exposed to hundreds in your lifetime. They’re in your mailbox, crunched at the bottom of your bag. They’ve been around for so long because when done right, they are an effective way of spreading the word. How is a flyer “done right?” It’s important to consider a few things when designing yours. …

How many times have you walked into a new restaurant, taken a cursory glance at the menu, and immediately known which dish you want? Sometimes the act of picking your meal is akin to a gut feeling, like some kind of instinctual cry for sweet and sour chicken, BBQ pulled pork, or the classic American …

Designers are continuing to push the limits of creativity with new ideas for marketing collateral. Whether your preference is bold colors and graphics, a minimalistic looking “Apple-esque” design or something more whimsical, you’re sure to find something inspirational in this collection of unique brochure design ideas from around the web. A well-designed brochure is an …

As a business owner, one of the biggest challenges you face is connecting with your community, whether that’s friends and neighbors in a mid-sized metro or a certain segment of consumers spread all across the country. And in an increasingly digital world, it might surprise you to learn that one of the best ways to …

From the strapping and determined Rosie to the infamous, predatory shark from Jaws, posters have had a long history of spreading ideas, promoting events, and marketing products. Even though advertising is mostly digital these days, the printed poster remains a favorite for getting the message across. It doesn’t matter if you’re promoting a bake sale …

If you’re anything like me, then you’ve seen a fair share of flyers during your life. Some big, some small, some colorful and elaborate, and some little more than words and a picture on white paper. But what makes a flyer tick? What makes them so useful that people from all walks of life have …

In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you are and communicate BOTH effectively through your design choices, pictures, and words. Let’s …

Nailing down just what DPI is (and why we should care) beyond the obvious “Dots per Inch” can be a very elusive task. If you want to read all the details, you can check out my post about the difference between DPI and PPI. If you just want to get to the bottom of what …

Since you’re reading this post, it’s likely that you’ve done at least SOME online searching in hopes of discerning the difference between PPI and DPI (or whether there even is one?). If you’re anything like me, that process left you even more confused than when you started your search, as many articles out there use …