10 Ways to Use Flyers for Your Restaurant Promotions

Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …

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8 Direct Mail Marketing Strategy Tips From the Experts

A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …

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What to Bring to a Conference: Your Print Guide

When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …

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10 Print Ideas for Your Restaurant Grand Opening

A well-thought-out marketing plan for your restaurant grand opening is essential. Social media can help drive brand awareness, but digital marketing isn’t the only way to get customers through your door. Plus, as a new business with a small following, you won’t have the reach you need without paying for ads.  As you prep for …

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15 Minimalist Poster Design Ideas for Impactful Messaging

We’ve all heard it before—less is more, which is precisely why minimalist poster design is trending in marketing right now. But what is minimalist design and why does it matter? Meg Reid, designer and 99Designs contributor explains: “At its core, minimalist design (or minimalism) is functional. No extras, no waste. Every element—including shapes, color palette …

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How to Use Brochures for Impactful Travel Agency Marketing

From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way. According to a recent report by TrekkSoft, the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period. This makes …

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Why Your Restaurant Marketing Plan Needs Print

Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …

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15 Back to School Flyers to Start the Year With a Bang

Back to school is as chaotic for schools as it is for parents. Not only are you finalizing lesson plans with teachers, completing renovation projects, and talking with parents, but you may also be promoting school events or working to fill empty student spots.  To make your life easier, and get everything done before the …

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9 Fresh Ideas for Real Estate Postcard Marketing

Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations.  A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …

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