What is a Print Marketing Collateral Strategy (And Why You Need One)

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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The Design to Print Process: A Guide for Small Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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8 Secrets for Successful Door Hanger Marketing

Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …

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Color Psychology for Print Marketing: What You Need to Know

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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10 Design Ideas to Boost Summer Promotions With Postcards

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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How to Design and Print Your Trade show Banner

Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …

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How to Choose the Best Images for Your Flyer Design

Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …

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8 Print Materials to Boost Trade Show ROI

If your trade show ROI is low, you’re not alone. Bizzabo found that 29 percent of marketers say increasing revenue from their event strategy was their biggest challenge. Supplementing conversations with print materials is one way to improve your chances, both at the show and after. This gives potential clients something tangible to remember you …

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The Print Guide to Marketing for Churches

In Matthew 28:18-20, Jesus gave His disciples their Greatest Commission – “Go therefore and make disciples of all nations…” He didn’t say, “go fill every pew” or “it’s all about numbers.” Rather, He called them to make true disciples – followers of Him that would then organically make even more disciples. As your church naturally …

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How to Create a Marketing Calendar for Print Advertising

A marketing calendar is like the business plan for your marketing efforts. It guides the way as you grow and evolve as a business. It also ensures that you have the right budget for what you want to do, but more importantly—that you’re using it wisely, at the right times of year and with the …

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