For many nonprofits, summertime means regrouping after a long, cold winter. Other nonprofits, like summer camps, are in their peak season, just trying to keep their heads above water. Either way, the summer months are a perfect time to infuse some new life into your nonprofit’s marketing materials. There are two scenarios that can play …

The goal of operating a nonprofit is often to minimize overhead expenses so that the maximum impact can be made for the benefit of those the organization serves. Because of this, most nonprofits don’t have a massive budget (or staff!) for marketing. However, getting the word out about the mission, activities, and needs of the …

Like all home contractors, pressure washers have a distinct advantage when it comes to effective marketing: you already go where your target audience is! You don’t have to convince anyone to come out to your storefront location or to go out of their way to claim your special offer. You already deliver your services right …

Whether you’re a pastry chef in a trendy bakery or behind the line in a popular local bistro, the month of February is all about Valentine’s Day. Take advantage of the momentum that creates by adding that little extra “something” to your V-Day marketing strategy. We’ve put together a list of our favorite treats for …

Bringing new life into your oil change business doesn’t have to be complicated. In fact, we are of the opinion that you can see a big boost in your profits by customizing your own simple, tried-and-true marketing tools. Postcards, flyers, gift certificates, and more can all make a significant impact to your bottom line. Read …

Because consumers have so many tax preparation options when tax time rolls around, it’s essential that you find a way to set your company apart from the rest. One simple way is just by being consistent and authentic in your branding. When all of your print marketing materials align, both in style and content, you …

Whether it’s the dead of winter or a blazing-hot summer day, your HVAC business always has customers looking to increase their comfort at home or in the office. It’s up to you to make sure your business is top of mind whenever the AC breaks down or the heater fizzles out! To get your name …

So you want to reach a new-to-you audience with a message that will resonate with them? Every Door Direct Mail is where you need to be! Want to know what it is and how to make it happen? Read on! What is Every Door Direct Mail? Every Door Direct Mail (EDDM) is a program offered …