7 Creative Nonprofit Fundraising Ideas

Being a part of a nonprofit organization can be incredibly fulfilling. You get the opportunity to make a difference in the lives of those who truly need it and to help make a better world for the ones you care about. At the same time, there is an essential piece of the nonprofit puzzle that …

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How to Use Direct Mail to Build Excitement for Your Grand Opening

Whether you’re opening a nail salon, a lawn care service, a restaurant, or something else entirely, one thing is for sure: you’ve got an incredible opportunity to start your new business strong. How? By getting people excited about what you’re doing and ready to burst through your soon-to-be-opened doors. For maximum buzz at minimum cost …

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Spring Cleaning: 5 Steps to Direct Mail Success for Cleaning Businesses

With the weather warming up and daylight getting longer, there’s one thing on our minds: spring cleaning! After all, more sunlight means more opportunities to spot all that stubborn dust and grime—which puts your cleaning business in a great position to reach purchase-ready customers. Take advantage of the collective urge to clean with targeted direct …

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9 Grand Opening & Reopening Ideas to Get Customers in the Door

After countless hours and late nights, you’re finally ready to open the doors and launch your entrepreneurial dream (or to reopen after an unexpected closure). All that’s left to do now? Make your grand opening or reopening something people won’t want to miss. Whether you’re starting an online-only boutique or are reopening a local cafe, …

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How to Create a Winning Political Campaign Brand Guide

Running a successful campaign involves a lot of moving parts. There are volunteers to direct, rallies to plan, and marketing materials to produce. Calls to make, events to staff, babies to kiss – the list is practically endless. It is absolutely essential that every one of those pieces is on the same page. How can …

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Running for Local Office: Top 5 Tips for Campaign Success

So you want to run for local office? Aspiring to public service is always commendable, but there are some very key details you should not overlook before you traverse the campaign trail. We’ve taken the time to identify the 5 most important tips for campaign success when running for local office.  Keep an eye out …

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4 Easy Marketing Ideas to Boost Your Pressure Washing Business

Like all home contractors, pressure washers have a distinct advantage when it comes to effective marketing: you already go where your target audience is! You don’t have to convince anyone to come out to your storefront location or to go out of their way to claim your special offer. You already deliver your services right …

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5 Common EDDM Mistakes & How To Avoid Them

Thinking about an Every Door Direct Mail® (EDDM) campaign? Offered by USPS, this service is one of the most cost-effective ways to get your marketing message on the doorstep of any home or business in the United States—but it’s only cost-effective when done correctly!  Make sure you’re getting the most from your direct mail campaign …

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A Simple Direct Mail Marketing Checklist

Direct mail remains one of the most powerful marketing tools for businesses of all sizes. From local auto garages and home contractors to brick-and-mortar retail shops and international brands, there’s no company that can’t benefit from direct mail. What’s the proof, you ask? Well, according to a USPS study on direct mail: 56% of recipients …

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