The Marketing Materials Every Business Needs Year Round

The marketing materials you choose to use can make a big difference in how your brand is perceived or how successful they are at driving business. In our digital world, many businesses use online tools to advertise their services, like a website, blog, and social media—but don’t discount the value of informative, professionally-designed print marketing …

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Print Marketing: How to Leverage This Powerful Tool

In our increasingly digital world, there’s less and less talk of print marketing and its value. With much of our attention focused around online marketing, including social media, email, and the like, it’s easy to forget about the many opportunities you have to use this powerful offline marketing tool. Print is 59% more engaging than …

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Real Estate Marketing Starter Kit [Plus Templates]

Real estate marketing trends are changing every day, which makes the process of reaching your ideal client a multifaceted one. You can’t just have great business cards or an awesome website. You need to have a brand that stands out, an online presence that’s consistent, print materials that make an impact and a little bit …

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8 Ideas for Tracking the Performance of Print Marketing

If you’re about to deploy a new print marketing strategy (fab flyers, persuasive postcards, or bang-on brochures), it’s essential that you think carefully about how you’re going to track the ROI of this new print campaign. No one wants to have spent their entire annual ad budget on something that didn’t pan out. Guard against …

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5 Real Estate Marketing Trends That You Can’t Ignore

As a real estate agent, you’ve got your finger on the pulse of your local community: which houses are hot, which neighborhoods are up-and-coming, and which property features are most attractive to buyers of various demographics. While a laser focus on your clients is certainly key, it’s equally important not to lose sight of the …

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12 Ideas for Marketing and Distributing Door Hangers

Could your company use a boost from an effective local marketing strategy? A simple door hanger campaign just might be the thing to kickstart your business’s growth. This type of campaign can be specifically focused on a particular geographic location or demographic and can be beneficial to many types of companies, including nonprofit, realty, residential …

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The Ultimate Print Marketing Guide For Any Open House

For many real estate agents, the industry’s move to digital marketing—from Zillow to Instagram to Nextdoor—has become a constant game of catch-up. There’s always something new to learn, another “latest-and-greatest platform” to try. But you shouldn’t let your desire to keep up with the digital Joneses prevent you from utilizing one of the most tried-and-true …

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21+ Spooktacular Halloween Templates [Design Online]

Is your marketing screaming for help? Holidays are a wonderful opportunity for a business to connect with potential customers and also reconnect with their existing customer base. If you’re located in the United States, Canada or Ireland then Halloween could be the perfect holiday for you to raise your marketing up from the dead. Are you …

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Don’t be fooled – Print is still where it’s at!

Let’s face it – in this increasingly digital world, it has become all too easy to discount the power of the printed word (or picture!). Why not just throw your entire marketing budget into Google and Facebook ads? The simple answer is that there is more to print advertising than meets the eye. Digital marketing …

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