Category Archive For "Marketing"
15 Small Business Marketing Ideas for a Tight Budget
Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …
How to Create a Marketing Calendar for Print Advertising
A marketing calendar is like the business plan for your marketing efforts. It guides the way as you grow and evolve as a business. It also ensures that you have the right budget for what you want to do, but more importantly—that you’re using it wisely, at the right times of year and with the …
Modern Direct Mail Marketing Ideas for 21st Century Business Owners
The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …
5 Proven Strategies for Community Marketing
Community marketing allows you to establish your business as a neighborhood staple. When you become part of the community like this, you can generate a loyal customer base who, if your service is good and your company is reliable, will come back again and again. You also put a face to the name, making it …
How to Market Your Local Event Without Social Media
Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …
Restaurant Marketing: Print Ideas for New Business Owners
You just opened the doors to your brand new restaurant or you’re nearly ready to welcome your first customers. Now it’s time to spread the word—without breaking the bank. Your food will speak for itself and word of mouth will help you gain popularity in the local market, but to get started, you need to …
The Marketing Materials Every Business Needs Year Round
The marketing materials you choose to use can make a big difference in how your brand is perceived or how successful they are at driving business. In our digital world, many businesses use online tools to advertise their services, like a website, blog, and social media—but don’t discount the value of informative, professionally-designed print marketing …
Print Marketing: How to Leverage This Powerful Marketing Tool
In our increasingly digital world, there’s less and less talk of print marketing and its value. With much of our attention focused around online marketing, including social media, email, and the like, it’s easy to forget about the many opportunities you have to use this powerful offline marketing tool. Print is 59% more engaging than …
Real Estate Marketing Starter Kit [Plus Templates]
Real estate marketing trends are changing every day, which makes the process of reaching your ideal client a multifaceted one. You can’t just have great business cards or an awesome website. You need to have a brand that stands out, an online presence that’s consistent, print materials that make an impact and a little bit …
8 Ideas for Tracking the Performance of Your Print Marketing Efforts
If you’re about to deploy a new print marketing strategy (fab flyers, persuasive postcards, or bang-on brochures), it’s essential that you think carefully about how you’re going to track the ROI of this new print campaign. No one wants to have spent their entire annual ad budget on something that didn’t pan out. Guard against …