Category Archive For "Marketing"
15 Creative Font Ideas for Your Holiday Campaigns
The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …
8 Design Tips and Templates for Your Christmas Flyers
Well-designed Christmas flyers cannot be overlooked this holiday season if you want to drive shoppers to your business. According to the National Retail Federation, Americans parted with a most-ever $701 billion during the winter holiday season in 2018. What’s more, consumers have latched onto the Shop Small® movement and Small Business Saturday® since they were …
How to Create Your First Postcard Marketing Campaign
A traditional postcard marketing campaign is as relevant now as it has ever been. Small business owners can use postcards to easily reach existing customers and target new leads, all while spending less money and potentially earning a greater return compared to other marketing channels. In fact, according to the 2019 State of Direct Mail …
How to Boost Brick and Mortar Marketing With Door Hangers
Brick and mortar marketing should be as diverse as the customer base the store serves. With some studies claiming that up to 85 percent of consumers prefer to shop in a local store location rather than online, there are many customers to reach. While small business owners are turning to social media and digital advertising …
How to Improve Your Fall Marketing Campaign With Print
Leaves are changing, football is on TV, and pumpkin-spiced everything is back—it must be fall. This season presents a great opportunity for businesses to create unique marketing campaigns that play off the holidays as well as the emotions of your customers. While many companies will use digital marketing and videos to showcase their heartfelt holiday …
10 Creative Postcard Marketing Ideas for Every Budget
Marketers are always searching for unique methods to think outside the box and present their brands in creative new ways. Big companies generally have the advantage of more resources and budget for these campaigns, but that doesn’t mean that small businesses can’t be as creative. Here are 10 ways that small businesses can use postcards …
10 Halloween Flyer Templates for Small Businesses
Our Halloween flyer templates are perfect for all small businesses. Whether you’re hosting an event or running a promotion, all you have to do is choose the most (or least!) spooky template and customize for your needs. Add a logo, change the text, play with font, and get your flyers out there a few weeks …
10 Design Lessons From Starbucks’ New Brand Guidelines
Starbucks’ new brand guidelines outline exactly what we already knew: they have strong marketing design that keeps us coming back for more. The good news is that even a small business can replicate what Starbucks is doing to create a recognizable outward-facing brand—you just need to prioritize consistency. Use these 10 lessons as a framework …
10 Local Store Marketing Ideas for New Restaurants
Local store marketing is one of the many ways restaurants can attract new customers from within the community. Not only does this allow you to broaden your reach, but it can also help you build trust with customers who are new to your business because you’re associated with a company they know and love. There …
How to Create Your Visual Branding Strategy With MyCreativeShop
Creating a visual branding strategy involves extensive planning, research and resources to develop and execute successfully. Yet it can’t be ignored. Duct Tape Marketing refers to this as your visual identity and explains why having a visual strategy is critical for all businesses: “Brands who are consistent with their visual identity resonate more effectively with …