Category Archive For "Marketing"
10 Ways to Use Flyers for Your Restaurant Promotions
Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …
8 Direct Mail Marketing Strategy Tips From the Experts
A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …
What to Bring to a Conference: Your Print Guide
When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …
How to Use Brochures for Impactful Travel Agency Marketing
From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way. According to a recent report by TrekkSoft, the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period. This makes …
15 Small Business Flyer Ideas for Better Marketing (Plus Templates)
There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …
Why Your Restaurant Marketing Plan Needs Print
Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …
10 Tips for Neighborhood Marketing With Door Hangers
If you run a local small business, neighborhood marketing is key to your success. Mailers are a great place to start, but you can increase your coverage and increase brand awareness by using door hangers that reach customers right as they walk into their home. What’s more, they’re inexpensive to print. A starting price with …
9 Fresh Ideas for Real Estate Postcard Marketing
Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations. A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …
Why Print Is Critical for Hyper Local Marketing
Hyper local marketing is an important strategy for regional small businesses that service a variety of neighborhoods or towns. The idea is simple: use tailored, hyper-relevant marketing materials in the various markets where you wish to sell more or drive brand awareness. McDonalds does this on a global scale, using a “think global, act local” …
How to Drive More Conference Leads with Brochures
Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …