What is a Print Marketing Collateral Strategy (And Why You Need One)

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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15 Firework-Inspired Flyer Ideas for 4th of July Marketing

Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …

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8 Secrets for Successful Door Hanger Marketing

Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …

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10 Design Ideas to Boost Summer Promotions With Postcards

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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How to Master Your Visual Social Media Branding

Great social media branding requires a seamless visual experience from one platform to the next. This is also referred to as visual branding, or visual social media branding, which refers to what your brand, and in this case, your social media profiles and posts, look like. It’s important to get this right because social media …

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How to Market Your New Daycare Business in the Community

Starting a daycare business is a smart move because childcare is in demand across the United States. According to the Committee for Economic Development, 53.9 percent of children, from birth to age five are in non-parental childcare for 10 hours each week. Not to mention, there are 61,021,552 children under age 15 in the United …

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Budget-Friendly Community Event Ideas to Reach Local Customers

It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

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8 Print Materials to Boost Trade Show ROI

If your trade show ROI is low, you’re not alone. Bizzabo found that 29 percent of marketers say increasing revenue from their event strategy was their biggest challenge. Supplementing conversations with print materials is one way to improve your chances, both at the show and after. This gives potential clients something tangible to remember you …

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10 Mother’s Day Design Examples to Inspire Your Marketing

Mother’s Day in the U.S. falls mid-May each year and offers us a chance to celebrate the women who brought us into the world and raised us. This spring holiday has turned into a tradition of Sunday brunches, flowers, and presents to honor the job of mothering, which equates to serious spending. Last year, Mother’s …

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The Print Guide to Marketing for Churches

In Matthew 28:18-20, Jesus gave His disciples their Greatest Commission – “Go therefore and make disciples of all nations…” He didn’t say, “go fill every pew” or “it’s all about numbers.” Rather, He called them to make true disciples – followers of Him that would then organically make even more disciples. As your church naturally …

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