Door Hangers 101: Unlock the Potential of Door Hanger Marketing

Budget: Less than $300 (ROI calculator) Despite being an often overlooked marketing tool, printed door hangers offer a cost-effective solution for businesses looking to promote their products and services. With low printing costs and the ability to easily target specific neighborhoods, door hangers present an attractive marketing option for businesses of all sizes. This guide …

Continue reading

Now Hiring Inspiration for 2023: Blogs, Events, Postcards – Oh My!

One of the biggest challenges facing employers looking to recruit in 2023 is the gap between the current unemployment rate (3.6%) and the job openings rate (6.9%) (via US Bureau of Labor Statistics). Now Hiring ads are everywhere, the Great Resignation is all over the news, and That’s right, you’ve got competition! What’s an overworked …

Continue reading

15 Ways to Spread Christmas Cheer: Nonprofit Edition

The best way to spread Christmas cheer is by SERVING loud for all to hear!  GIF via Tenor.com As an organization with an others-first mission, YOU are uniquely positioned to help encourage this growth, and there is no better time to focus on social capital than the Christmas season. Spreading Christmas cheer can create serious …

Continue reading

Elections 101: Slate Mailers v. Direct Mail Postcards

Now that election season is upon us again, the sheer number of campaign marketing tools available to candidates can be pretty overwhelming. From television ads to radio blurbs, parade appearances to campaign rallies, and direct mail postcards to slate mailers, the options can start to seem endless. So how do you choose? Simple – the …

Continue reading

3 Creative Ideas to Rethink Snow Removal Marketing!

The winds they are a-changin’ (thanks, Bob!), and there’s a decidedly less optimistic feel to those leaf-clearing breezes. The overnight temps are beginning to drop and summer is packing it in until next year. For some, the inevitability of winter may be something to dread, but for a few, hardworking, entrepreneurial souls, those winter months …

Continue reading

Coupon Disclaimers 101: Everything You Need to Know

One of the most popular strategies for drawing in new customers and keeping existing ones is to provide special offers and discounts that motivate consumers to choose your business over another. These promo codes can easily be added to all kinds of marketing material, from postcards and flyers to emails and social media posts. However, …

Continue reading

School Enrollment 101: 3 Steps to Rethink Recruitment

As a school or district administrator, you know that bringing new students in each year is essential to the survival of your school. Higher enrollment brings in more funding and adds more talents and abilities to the student body. However, you’re likely already swamped with your regular duties and responsibilities, so an easy to manage …

Continue reading

5 Hot Summer Nonprofit Marketing Ideas – with Templates!

For many nonprofits, summertime means regrouping after a long, cold winter. Other nonprofits, like summer camps, are in their peak season, just trying to keep their heads above water. Either way, the summer months are a perfect time to infuse some new life into your nonprofit’s marketing materials. There are two scenarios that can play …

Continue reading