15 Back to School Flyers to Start the Year With a Bang

Back to school is as chaotic for schools as it is for parents. Not only are you finalizing lesson plans with teachers, completing renovation projects, and talking with parents, but you may also be promoting school events or working to fill empty student spots.  To make your life easier, and get everything done before the …

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9 Fresh Ideas for Real Estate Postcard Marketing

Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations.  A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …

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15 Firework-Inspired Flyer Ideas for 4th of July

Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …

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From Design To Print: A Guide for Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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Color Psychology for Print Marketing

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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10 Postcard Design Ideas to Boost Summer Promotions

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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How to Design and Print Your Trade show Banner

Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …

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10 Mother’s Day Design Examples to Inspire Your Marketing

Mother’s Day in the U.S. falls mid-May each year and offers us a chance to celebrate the women who brought us into the world and raised us. This spring holiday has turned into a tradition of Sunday brunches, flowers, and presents to honor the job of mothering, which equates to serious spending. Last year, Mother’s …

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10 Different Font Types and How to Choose Yours

Selecting fonts might seem like one of the easiest tasks of designing. However, the text on a brochure or business card can make or break the success of the overall design. That’s because fonts have the power to influence your overall perception of text. For example, a recent study gave pregnant women a sheet of …

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10 Creative Poster Typography Examples

Typography has the power to transform a reader’s experience. Effective typography can display a cohesive brand, but also guide the viewer through the text and content on the surface while making your message more impactful. This is critical to keep in mind as you design your poster. Font vs. Typeface vs. Typography: What You Need …

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