Category Archive For "Design"
Color Psychology for Print Marketing
Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …
How to Make a Brochure: A Simple (But Complete) Guide
This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …
How to Choose the Best Images for Your Flyer Design
Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …
9 Ways to Improve Your Brand Design With MyCreativeShop
Great branding design is critical to the success of your marketing. According to a recent survey by Wibbitz, 84 percent of marketers said creating visual content has improved their brand awareness, and another 71 percent said it’s increased leads or sales. To reap these benefits, however, you have to get it right. The challenge though …
10 Websites to Find Free Flyer Backgrounds
[Updated 2/27/2020] When designing offline marketing assets like flyers, free backgrounds are an easy way to add flare without putting a dent in your budget. The right background adds an interesting dynamic to the design and can be the difference between catching your reader’s attention and losing it to their cell phone or another ad. …
10 Authentic Church Event Ideas & How to Promote Them
Marketing and promotion in the church sector walk a fine line between authenticity and making much of ourselves. As you consider planning a new event at your church, it’s important to ask yourself some honest questions: What should marketing look like in the life of our church? How do we promote events while remaining true …
The Ultimate Flyer Size Guide for Design and Print
Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out. Fun fact: Flyers are one of the most popular print categories online because their sizing …
15 Creative Font Ideas for Your Holiday Campaigns
The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …
Design Essentials for a Winning Company Brochure
With the advent of social media marketing, you may be tempted to neglect your print marketing game. Instead, consider investing an equal or greater amount of your time and effort into crafting a top-quality brochure that works hand-in-hand with a savvy social media strategy and is essential to a well-rounded overall marketing campaign. In a …
8 Design Tips and Templates for Your Christmas Flyers
Well-designed Christmas flyers cannot be overlooked this holiday season if you want to drive shoppers to your business. According to the National Retail Federation, Americans parted with a most-ever $701 billion during the winter holiday season in 2018. What’s more, consumers have latched onto the Shop Small® movement and Small Business Saturday® since they were …