15 Firework-Inspired Flyer Ideas for 4th of July Marketing

Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …

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The Design to Print Process: A Guide for Small Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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Color Psychology for Print Marketing: What You Need to Know

Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …

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10 Design Ideas to Boost Summer Promotions With Postcards

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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How to Design and Print Your Trade show Banner

Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …

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How to Choose the Best Images for Your Flyer Design

Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …

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10 Mother’s Day Design Examples to Inspire Your Marketing

Mother’s Day in the U.S. falls mid-May each year and offers us a chance to celebrate the women who brought us into the world and raised us. This spring holiday has turned into a tradition of Sunday brunches, flowers, and presents to honor the job of mothering, which equates to serious spending. Last year, Mother’s …

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10 Different Font Types and How to Choose Yours

Selecting fonts might seem like one of the easiest tasks of designing. However, the text on a brochure or business card can make or break the success of the overall design. That’s because fonts have the power to influence your overall perception of text. For example, a recent study gave pregnant women a sheet of …

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10 Creative Poster Typography Examples to Make Your Marketing Pop

Typography has the power to transform a reader’s experience. Effective typography can display a cohesive brand, but also guide the viewer through the text and content on the surface while making your message more impactful. This is critical to keep in mind as you design your poster. Font vs. Typeface vs. Typography: What You Need …

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How to Make Your Brochure Design Stand Out

An effective and well-designed brochure can be used to advertise a specific product or service. It also represents your brand as a whole, making it a critical print marketing material for your business. In fact, brochures are the most commonly designed products on MyCreativeShop and we hear it’s for good reason. MyCreativeShop is the best …

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