It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …

The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …

Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …