Budget-Friendly Community Event Ideas

It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

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15 Small Business Marketing Ideas for a Tight Budget

Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …

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Direct Mail Marketing Ideas for Todays Business Owners

The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …

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How to Market Your Local Event Without Social Media

Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …

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Restaurant Marketing: Print Ideas for New Business Owners

You just opened the doors to your brand new restaurant or you’re nearly ready to welcome your first customers. Now it’s time to spread the word—without breaking the bank. Your food will speak for itself and word of mouth will help you gain popularity in the local market, but to get started, you need to …

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10 Fresh Designs for Your Cleaning Business Cards

According to Global Opportunity Analysis and Industry Forecasts, from 2014-2022, the cleaning industry is growing steadily, at a rate of 6.2 percent. That’s great news for your cleaning business, but it also means there will be plenty of competition you’ll need to compete with. There are many ways to stand out from the competition in …

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6 Thoughtful Ways A Brochure Can Benefit Your Business

The possibilities are endless when it comes to promoting your company, but have you considered one of the most effective marketing tools?  Brochures are a great starting off point if your business is just beginning to venture into creating marketing collateral, as they are not only easy to produce and distribute but also cost-effective. This …

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Building Your Brand: 40 Facts, Stats, and Helpful Hints

One quick look at Forbes’ list of the most valuable brands gives you a clear view of what it looks like to have established dominant brand recognition. Apple, Google, Microsoft, Facebook, Amazon, McDonald’s, Coca-Cola, and more have all carved out their place as household names and, for some, verbs (“I’ll just google it” or “she …

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5 Lessons You Can Learn Doing Your Own Customer Support

At MyCreativeShop, we’ve chosen a rather unique approach to handling customer support as we’ve grown from nothing into a multi-million dollar eCommerce business. What’s unique about our approach? We’ve never hired anyone else to do customer support.   That’s right. As the owners of MyCreativeShop, Jason and I have handled every support ticket that’s ever …

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