10 Local Store Marketing Ideas for New Restaurants

Local store marketing is one of the many ways restaurants can attract new customers from within the community. Not only does this allow you to broaden your reach, but it can also help you build trust with customers who are new to your business because you’re associated with a company they know and love.  There …

Continue reading

10 Ways to Use Flyers for Your Restaurant Promotions

Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …

Continue reading

8 Direct Mail Marketing Strategy Tips From the Experts

A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …

Continue reading

What to Bring to a Conference: Your Print Guide

When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …

Continue reading

10 Print Ideas for Your Restaurant Grand Opening

A well-thought-out marketing plan for your restaurant grand opening is essential. Social media can help drive brand awareness, but digital marketing isn’t the only way to get customers through your door. Plus, as a new business with a small following, you won’t have the reach you need without paying for ads.  As you prep for …

Continue reading

15 Flyer Ideas for Small Businesses (Plus Templates)

There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …

Continue reading

Why Your Restaurant Marketing Plan Needs Print

Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …

Continue reading

How to Drive More Conference Leads with Brochures

Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …

Continue reading

From Design To Print: A Guide for Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

Continue reading

Marketing Your New Daycare Business in the Community

Are you thinking of starting a daycare business? We’ve done some research and luckily for you, there appears to be plenty of demand! According to the Committee for Economic Development, 53.9 percent of children, from birth to age five are in non-parental childcare for 10 hours each week. Not to mention, there are 61,021,552 children …

Continue reading