15 Flyer Ideas for Small Businesses (Plus Templates)

There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …

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Why Your Restaurant Marketing Plan Needs Print

Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …

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How to Drive More Conference Leads with Brochures

Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …

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From Design To Print: A Guide for Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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Marketing Your New Daycare Business in the Community

Are you thinking of starting a daycare business? We’ve done some research and luckily for you, there appears to be plenty of demand! According to the Committee for Economic Development, 53.9 percent of children, from birth to age five are in non-parental childcare for 10 hours each week. Not to mention, there are 61,021,552 children …

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Budget-Friendly Community Event Ideas

It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

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15 Small Business Marketing Ideas for a Tight Budget

Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …

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Direct Mail Marketing Ideas for Todays Business Owners

The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …

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How to Market Your Local Event Without Social Media

Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …

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Restaurant Marketing: Print Ideas for New Business Owners

You just opened the doors to your brand new restaurant or you’re nearly ready to welcome your first customers. Now it’s time to spread the word—without breaking the bank. Your food will speak for itself and word of mouth will help you gain popularity in the local market, but to get started, you need to …

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