15 Small Business Marketing Ideas for a Tight Budget

Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …

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Modern Direct Mail Marketing Ideas for 21st Century Business Owners

The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …

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5 Proven Strategies for Community Marketing

Community marketing allows you to establish your business as a neighborhood staple. When you become part of the community like this, you can generate a loyal customer base who, if your service is good and your company is reliable, will come back again and again. You also put a face to the name, making it …

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How to Market Your Local Event Without Social Media

Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …

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10 Fresh Designs for Your Cleaning Business Cards

According to Global Opportunity Analysis and Industry Forecasts, from 2014-2022, the cleaning industry is growing steadily, at a rate of 6.2 percent. That’s great news for your cleaning business, but it also means there will be plenty of competition you’ll need to compete with. There are many ways to stand out from the competition in …

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The Marketing Materials Every Business Needs Year Round

The marketing materials you choose to use can make a big difference in how your brand is perceived or how successful they are at driving business. In our digital world, many businesses use online tools to advertise their services, like a website, blog, and social media—but don’t discount the value of informative, professionally-designed print marketing …

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Print Marketing: How to Leverage This Powerful Marketing Tool

In our increasingly digital world, there’s less and less talk of print marketing and its value. With much of our attention focused around online marketing, including social media, email, and the like, it’s easy to forget about the many opportunities you have to use this powerful offline marketing tool. Print is 59% more engaging than …

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Brochure Design: Tips from the Pros

The modest, but effective brochure Brochure design can be a captivating marketing tool in an increasingly virtual marketplace. Using brochures to promote your business can set you apart from your competitors and successfully engage your customers. Brochures provide the unique opportunity to communicate with your target audience for longer because many people still have an …

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