10 Ways to Use Flyers for Your Restaurant Promotions

Your restaurant promotions are strengthened when you focus your attention on the right marketing mediums. While digital has taken center stage, recent surveys show more restaurants are shifting away from social media. If you want to reach local customers, it’s important that you reach them right where they are: in your community. Flyers are a …

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What to Bring to a Conference: Your Print Guide

When deciding which print items to bring to a conference, there’s a lot to consider. Will you need to hand out product sheets? Do all your employees have business cards? Are your brochures conference-ready? What’s more, you need to figure all this out in the midst of preparing for meetings, getting your digital assets ready, …

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How to Use Brochures for Impactful Travel Agency Marketing

From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way. According to a recent report by TrekkSoft, the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period. This makes …

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10 Tips for Neighborhood Marketing With Door Hangers

If you run a local small business, neighborhood marketing is key to your success. Mailers are a great place to start, but you can increase your coverage and increase brand awareness by using door hangers that reach customers right as they walk into their home. What’s more, they’re inexpensive to print. A starting price with …

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How to Drive More Conference Leads with Brochures

Conference leads can be some of the most powerful for your business. In fact, 41 percent of marketers believe that events like these are the single-most effective marketing channel, more so than digital advertising, email marketing and content marketing, according to Bizzabo’s 2019 Event Marketing Report. Tradeshows and conferences provide you with a platform to …

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What is a Print Marketing Collateral Strategy (And Why You Need One)

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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The Design to Print Process: A Guide for Small Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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How to Design and Print Your Trade show Banner

Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …

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Budget-Friendly Community Event Ideas to Reach Local Customers

It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

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8 Print Materials to Boost Trade Show ROI

If your trade show ROI is low, you’re not alone. Bizzabo found that 29 percent of marketers say increasing revenue from their event strategy was their biggest challenge. Supplementing conversations with print materials is one way to improve your chances, both at the show and after. This gives potential clients something tangible to remember you …

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