4 Folds for Fabulous Brochures

Being in charge of the design and creation of a new brochure for your business or organization may seem like a daunting task at first, especially for a graphic design novice. You need to ensure the brochure is engaging, stays true to your brand, and is cost-efficient.  Before diving too deep into the brochure making …

Continue reading

10 Fonts For Fantastic Signs

Choosing the right font is a critical aspect of designing an effective sign. While selecting the best font for signs will depend heavily on personal preferences and branding, there are a number of go-to typefaces and styles that you should consider. Your chosen font must be readable from a distance while also fitting in with …

Continue reading

9 Marketing Materials For Every Business

Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers.  Your promotional materials have to resonate with your target customer and …

Continue reading

How to Use Posters for Hyperlocal Real Estate Marketing

As so much of real estate marketing migrates to an online space, hyperlocal has become the term du jour. However, that does not in any way mean that real-world marketing methods are being replaced. Instead, looking for ways to leverage the two arenas in tandem will give you results that are the best of both …

Continue reading

8 Design Tips and Templates for Your Christmas Flyers

Well-designed Christmas flyers cannot be overlooked this holiday season if you want to drive shoppers to your business. According to the National Retail Federation, Americans parted with a most-ever $701 billion during the winter holiday season in 2018. What’s more, consumers have latched onto the Shop Small® movement and Small Business Saturday® since they were …

Continue reading

How to Create Your First Postcard Marketing Campaign

A traditional postcard marketing campaign is as relevant now as it has ever been. Small business owners can use postcards to easily reach existing customers and target new leads, all while spending less money and potentially earning a greater return compared to other marketing channels.  In fact, according to the 2019 State of Direct Mail …

Continue reading

Boosting Brick and Mortar Marketing With Door Hangers

Brick and mortar marketing should be as diverse as the customer base the store serves. With some studies claiming that up to 85 percent of consumers prefer to shop in a local store location rather than online, there are many customers to reach. While small business owners are turning to social media and digital advertising …

Continue reading

Using Print to Refresh Your Cleaning Service Business

Whether you’re new to the business or own a 20-year cleaning service, you need a business plan that projects what’s ahead. Your business plan likely includes financial projections, target customer data, and a digital marketing strategy. However, as a local business that relies on customers from the community, not forecasting and budgeting for print marketing …

Continue reading

10 Local Store Marketing Ideas for New Restaurants

Local store marketing is one of the many ways restaurants can attract new customers from within the community. Not only does this allow you to broaden your reach, but it can also help you build trust with customers who are new to your business because you’re associated with a company they know and love.  There …

Continue reading

15 Door Hanger Designs to Inspire Your Next Campaign

Your door hanger design can make or break whether the campaign is successful. A great design catches the eye of homeowners, draws them into your messaging, and gets them to act. They’re also one of the top five most printed marketing materials with MyCreativeShop. If you’re feeling uninspired with your current door hangers, check out …

Continue reading