Entries Written By Jason Frueh
What To Expect Post-Pandemic: Pet Grooming
It isn’t just new pet grooming operators in our economy that have been affected by the current pandemic – even veteran managers and small business owners have experienced significant challenges and business disruptions as COVID-19 continues to attack. Especially hard hit have been those who have had to temporarily close down as a result and …
4 Folds for Fabulous Brochures
Being in charge of the design and creation of a new brochure for your business or organization may seem like a daunting task at first, especially for a graphic design novice. You need to ensure the brochure is engaging, stays true to your brand, and is cost-efficient. Before diving too deep into the brochure making …
10 Fonts For Fantastic Signs
Choosing the right font is a critical aspect of designing an effective sign. While selecting the best font for signs will depend heavily on personal preferences and branding, there are a number of go-to typefaces and styles that you should consider. Your chosen font must be readable from a distance while also fitting in with …
9 Marketing Materials For Every Business
Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers. Your promotional materials have to resonate with your target customer and …
How to Use Posters for Hyperlocal Real Estate Marketing
As so much of real estate marketing migrates to an online space, hyperlocal has become the term du jour. However, that does not in any way mean that real-world marketing methods are being replaced. Instead, looking for ways to leverage the two arenas in tandem will give you results that are the best of both …
8 Design Tips and Templates for Your Christmas Flyers
Well-designed Christmas flyers cannot be overlooked this holiday season if you want to drive shoppers to your business. According to the National Retail Federation, Americans parted with a most-ever $701 billion during the winter holiday season in 2018. What’s more, consumers have latched onto the Shop Small® movement and Small Business Saturday® since they were …
How to Create Your First Postcard Marketing Campaign
A traditional postcard marketing campaign is as relevant now as it has ever been. Small business owners can use postcards to easily reach existing customers and target new leads, all while spending less money and potentially earning a greater return compared to other marketing channels. In fact, according to the 2019 State of Direct Mail …
Boosting Brick and Mortar Marketing With Door Hangers
Brick and mortar marketing should be as diverse as the customer base the store serves. With some studies claiming that up to 85 percent of consumers prefer to shop in a local store location rather than online, there are many customers to reach. While small business owners are turning to social media and digital advertising …
Using Print to Refresh Your Cleaning Service Business
Whether you’re new to the business or own a 20-year cleaning service, you need a business plan that projects what’s ahead. Your business plan likely includes financial projections, target customer data, and a digital marketing strategy. However, as a local business that relies on customers from the community, not forecasting and budgeting for print marketing …
10 Local Store Marketing Ideas for New Restaurants
Local store marketing is one of the many ways restaurants can attract new customers from within the community. Not only does this allow you to broaden your reach, but it can also help you build trust with customers who are new to your business because you’re associated with a company they know and love. There …