What is a Print Marketing Collateral Strategy (And Why You Need One)

A print marketing collateral strategy is essential for any small business to be successful with this marketing medium. This strategy helps you map out the important printed assets needed along with branding, budgeting and printing. Whether you already know your business goals and what you hope to achieve with your marketing strategy, or not, this …

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The Design to Print Process: A Guide for Small Business Owners

The design to print process isn’t complicated, but it needs to be done correctly. Your small business relies on well-designed and printed materials to draw the attention of your potential customers, 85 percent of whom are more inclined to support a business that markets itself with professional-grade print materials. Simply throwing together a flyer and …

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How to Design and Print Your Trade show Banner

Your trade show banner is what brings people to your booth—it calls to anyone walking by, telling them what you do and why they should talk to you. As such, a great trade show banner: Drives brand awareness Attracts new customers Increases exposure Before printing, however, you need to make sure your banner is all …

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Budget-Friendly Community Event Ideas to Reach Local Customers

It can be challenging for small businesses to build brand awareness in their local community, especially if there are larger, more established companies in the area. A well-choreographed marketing campaign that combines both print and digital can make impressive headway in name recognition, but it can all be for nothing if you don’t make time …

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8 Print Materials to Boost Trade Show ROI

If your trade show ROI is low, you’re not alone. Bizzabo found that 29 percent of marketers say increasing revenue from their event strategy was their biggest challenge. Supplementing conversations with print materials is one way to improve your chances, both at the show and after. This gives potential clients something tangible to remember you …

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15 Small Business Marketing Ideas for a Tight Budget

Small business marketing expenses can add up quick. As you go through your expense reports to determine where you can cut back, one thing you don’t want to nix is marketing. As a business owner, you need to make sure your brand is seen and heard as often as possible. The good news is that …

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Modern Direct Mail Marketing Ideas for 21st Century Business Owners

The Direct Marketing Association says mailers have a 4.4 percent reply rate compared to only 0.12 percent for email. However, in order to capture your audience’s attention without using flashy digital campaigns, you need to take your direct mail marketing to the next level. Luckily, modern marketers have all the tools they need to develop …

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5 Proven Strategies for Community Marketing

Community marketing allows you to establish your business as a neighborhood staple. When you become part of the community like this, you can generate a loyal customer base who, if your service is good and your company is reliable, will come back again and again. You also put a face to the name, making it …

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How to Market Your Local Event Without Social Media

Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn’t it be? However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, “…the jury is still out on how effective social media …

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10 Fresh Designs for Your Cleaning Business Cards

According to Global Opportunity Analysis and Industry Forecasts, from 2014-2022, the cleaning industry is growing steadily, at a rate of 6.2 percent. That’s great news for your cleaning business, but it also means there will be plenty of competition you’ll need to compete with. There are many ways to stand out from the competition in …

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