How to Develop a Church Marketing Plan for Print

Your church marketing plan provides direction for how you’ll grow your congregation and print allows you to meet those potential parishioners where they are, whether they’re in your church or opening the mail at home. As such, print is critical for driving community awareness, but without a roadmap, you’re left making guesses and scrambling to …

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15 Firework-Inspired Flyer Ideas for 4th of July

Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …

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8 Secrets for Successful Door Hanger Marketing

Door hanger marketing is the missing piece in your print strategy. Although this medium may seem archaic, when used correctly, it can actually work better for attracting new customers than more commonly used outlets, like direct mail marketing. According to a case study by David Chism, door hangers brought in more leads and sales for …

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10 Postcard Design Ideas to Boost Summer Promotions

Summer promotions can make or break your business for one simple reason: consumers spend more during the summer months than they do during Spring or Fall as well. According to LendEDU, Summer is the second most expensive season of the year and poll participants spend an average of $2,229 during the summer. Expenses include traveling, …

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How to Master Your Visual Social Media Branding

Great social media branding requires a seamless visual experience from one platform to the next. This is also referred to as visual branding, or visual social media branding, which refers to what your brand, and in this case, your social media profiles and posts, look like. It’s important to get this right because social media …

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Marketing Your New Daycare Business in the Community

Are you thinking of starting a daycare business? We’ve done some research and luckily for you, there appears to be plenty of demand! According to the Committee for Economic Development, 53.9 percent of children, from birth to age five are in non-parental childcare for 10 hours each week. Not to mention, there are 61,021,552 children …

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10 Mother’s Day Design Examples to Inspire Your Marketing

Mother’s Day in the U.S. falls mid-May each year and offers us a chance to celebrate the women who brought us into the world and raised us. This spring holiday has turned into a tradition of Sunday brunches, flowers, and presents to honor the job of mothering, which equates to serious spending. Last year, Mother’s …

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The Print Guide to Marketing for Churches

In Matthew 28:18-20, Jesus gave His disciples their Greatest Commission – “Go therefore and make disciples of all nations…” He didn’t say, “go fill every pew” or “it’s all about numbers.” Rather, He called them to make true disciples – followers of Him that would then organically make even more disciples. As your church naturally …

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How to Create a Marketing Calendar for Print Advertising

A marketing calendar is like the business plan for your marketing efforts. It guides the way as you grow and evolve as a business. It also ensures that you have the right budget for what you want to do, but more importantly—that you’re using it wisely, at the right times of year and with the …

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10 Different Font Types and How to Choose Yours

Selecting fonts might seem like one of the easiest tasks of designing. However, the text on a brochure or business card can make or break the success of the overall design. That’s because fonts have the power to influence your overall perception of text. For example, a recent study gave pregnant women a sheet of …

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