Entries Written By Dustin Hodgson
Color Psychology for Print Marketing
Color psychology refers to the way the human brain reacts to certain colors, which trigger different emotions and actions. When used strategically, different colors can make your marketing materials more memorable and relevant, whether you’re designing flyers or brochures. As a small business owner, you don’t need to understand complex concepts to leverage the power …
Print Marketing: An Unexpected Hero In The Fight Against The Coronavirus
During these unique times, we’ve all become more aware of the actions we take that could put us or others at risk of contracting the Coronavirus. We stay home as much as possible. We wear masks in public. We wear gloves or simply avoid touching anyone or anything outside of our homes. Anything we can …
How To Make A Kpop Cup Sleeve & Print It!
In recent months we’ve seen a huge increase in the amount of people coming to MyCreativeShop to design Kpop cup sleeves. We have to admit, we never saw this trend coming, but we’re glad it came! In case you’re not familiar with Kpop, I’ll share what I’ve learned so far. Kpop or K-pop is a …
How to Choose the Best Images for Your Flyer Design
Printed flyers remain a key marketing tool for local and small businesses and your flyer design determines whether it’s effective or not. Walk through any city or town center and you’ll see walls, lamp posts, and business windows plastered with various advertisements—many of which will blend into the background as you pass by. That’s why …
9 Ways to Improve Your Brand Design With MyCreativeShop
Great branding design is critical to the success of your marketing. According to a recent survey by Wibbitz, 84 percent of marketers said creating visual content has improved their brand awareness, and another 71 percent said it’s increased leads or sales. To reap these benefits, however, you have to get it right. The challenge though …
10 Websites to Find Free Flyer Backgrounds
[Updated 2/27/2020] When designing offline marketing assets like flyers, free backgrounds are an easy way to add flare without putting a dent in your budget. The right background adds an interesting dynamic to the design and can be the difference between catching your reader’s attention and losing it to their cell phone or another ad. …
The Ultimate Flyer Size Guide for Design and Print
Keep this flyer size guide on hand as you embark on creating new marketing assets. Knowing which size to use and when to use it ensures that your message is seen, no matter where it’s hung up or handed out. Fun fact: Flyers are one of the most popular print categories online because their sizing …
How to Design Campaign Posters That Impact Voters
Campaign posters are still an effective and accessible way to show support for a candidate. As CNN explains, “Despite […] modern technology […] and the way the Internet is radically transforming how political graphics are disseminated, countless numbers of these posters are still being printed on paper.” The reason they will continue to be used …
How to Improve Your Fall Marketing Campaign With Print
Leaves are changing, football is on TV, and pumpkin-spiced everything is back—it must be fall. This season presents a great opportunity for businesses to create unique marketing campaigns that play off the holidays as well as the emotions of your customers. While many companies will use digital marketing and videos to showcase their heartfelt holiday …
10 Creative Postcard Marketing Ideas for Every Budget
Marketers are always searching for unique methods to think outside the box and present their brands in creative new ways. Big companies generally have the advantage of more resources and budget for these campaigns, but that doesn’t mean that small businesses can’t be as creative. Here are 10 ways that small businesses can use postcards …