Entries Written By Dustin Hodgson
8 Direct Mail Marketing Strategy Tips From the Experts
A great direct mail marketing strategy is necessary if you want to reach the right people and get them to act. However, creating an effective strategy is an art that’s perfected as you test, learn and uncover what your audience likes. If you’re new to direct mail marketing, you may not have the data or …
10 Print Ideas for Your Restaurant Grand Opening
A well-thought-out marketing plan for your restaurant grand opening is essential. Social media can help drive brand awareness, but digital marketing isn’t the only way to get customers through your door. Plus, as a new business with a small following, you won’t have the reach you need without paying for ads. As you prep for …
15 Minimalist Poster Design Ideas for Impactful Messaging
We’ve all heard it before—less is more, which is precisely why minimalist poster design is trending in marketing right now. But what is minimalist design and why does it matter? Meg Reid, designer and 99Designs contributor explains: “At its core, minimalist design (or minimalism) is functional. No extras, no waste. Every element—including shapes, color palette …
15 Small Business Flyer Ideas for Better Marketing (Plus Templates)
There are endless flyer ideas for marketing—but that doesn’t mean they’re all good or right for your brand. Flyers are an effective tool for getting the attention of customers, but it can be easy to feel like your print design is getting tired or stale, or that you’re using that ideas that don’t appeal to …
Why Your Restaurant Marketing Plan Needs Print
Your restaurant marketing plan needs to employ a multi-channel approach if you want to remain competitive and drive customers. With a shift to digital, it’s easy to focus solely on social media marketing or email marketing. However, Optimove found that multi-channel campaigns saw a 14 percent response rate, as opposed to single-channel campaigns, at just 10.2 …
15 Back to School Flyers to Start the Year With a Bang
Back to school is as chaotic for schools as it is for parents. Not only are you finalizing lesson plans with teachers, completing renovation projects, and talking with parents, but you may also be promoting school events or working to fill empty student spots. To make your life easier, and get everything done before the …
9 Fresh Ideas for Real Estate Postcard Marketing
Real estate postcard marketing is not a thing of the past. In this increasingly competitive industry, companies and agents must use a multichannel marketing approach to reach their target audience in different locations. A recent report found that 26 percent of agents said direct mail was an effective way to communicate with clients, and nearly …
Why Print Is Critical for Hyper Local Marketing
Hyper local marketing is an important strategy for regional small businesses that service a variety of neighborhoods or towns. The idea is simple: use tailored, hyper-relevant marketing materials in the various markets where you wish to sell more or drive brand awareness. McDonalds does this on a global scale, using a “think global, act local” …
How to Develop a Church Marketing Plan for Print
Your church marketing plan provides direction for how you’ll grow your congregation and print allows you to meet those potential parishioners where they are, whether they’re in your church or opening the mail at home. As such, print is critical for driving community awareness, but without a roadmap, you’re left making guesses and scrambling to …
15 Firework-Inspired Flyer Ideas for 4th of July Marketing
Your 4th of July marketing needs to be explosive and impactful if you want to stand out during this busy holiday spending season. A total of 216 million Americans (87 percent) celebrated Independence Day in 2018, with a total of $6.9 billion spent on food, according to the NRF, but that doesn’t automatically mean they’ll …