Entries Written By Cassie Viele
Back to Basics: 5 Quick and Easy Oil Change Marketing Ideas
Bringing new life into your oil change business doesn’t have to be complicated. In fact, we are of the opinion that you can see a big boost in your profits by customizing your own simple, tried-and-true marketing tools. Postcards, flyers, gift certificates, and more can all make a significant impact to your bottom line. Read …
Top 8 Tax Season Print Essentials
Because consumers have so many tax preparation options when tax time rolls around, it’s essential that you find a way to set your company apart from the rest. One simple way is just by being consistent and authentic in your branding. When all of your print marketing materials align, both in style and content, you …
Top 3 Postcard Marketing Ideas to Make the Most of Tax Season
Whether your role this tax season is in an accounting firm or a tax preparation company, communicating effectively with both your existing and prospective clients is essential. Letting your existing clients know about important dates and updates to the tax code provides them with the details they need to feel prepared for filing. Reaching out …
Year-End Nonprofit Fundraising: Our Top 3 Marketing Strategies
If you run a nonprofit, you are fully aware of the importance of the month of December to your annual budget. With more donations coming at year-end than any other time of the year, it’s vital that you go all out to bring them in for your organization. However, “going all out” doesn’t have to …
Winning Political Postcards: Design Tips and Templates
As you begin the race to public office (or the passing or defeat of your preferred ballot box measure), it is essential that you take stock of your assets before structuring your campaign marketing strategy. One element that should not be overlooked is the ability of an intentionally-designed postcard to contribute to an election day …
Nonprofit Fundraising 101: Telling Your Story Through Print
Effective nonprofit fundraising is all about telling a story. As a fundraising professional, it’s your job to be so fully immersed in the story of your nonprofit that it just automatically overflows into every conversation and interaction. Your love for what you do should be evident, and your belief in the importance of your work …
Politics & Print: Print Essentials for a Successful Political Campaign
Whether you’re chairing a push for school reform or managing a state- or nation-wide campaign for public office, consistent messaging of and on all platforms is essential. Like it or not, your campaign’s success hinges on your ability to stay on-brand in everything you do, say, share, or print, so you need to take the …
Creative Print Strategies to Boost Nonprofit Donor Engagement
Running a nonprofit is a true labor of love. In order to be successful, you have to be passionate about what you’re doing. This can often mean long hours, low pay, and minimal recognition. Your joy comes from knowing that the work you’re doing matters and the quality of life of the population you serve …
The Great Church Bulletin Refresh – Dare to [re-]Design!
When it comes to church bulletins, it can be hard to find a way to make yours stand out and feel useful. You may feel trapped in tradition (“this is what we’ve always done”) while also desiring to push the envelope and break free from the old ways. In this post, we’ll identify some common …
6 Church Planting Marketing Essentials
So you’re planting a church! Church plants can be an enormous undertaking, whether you’re starting from scratch or have been sent by an existing church, denomination, or network. In addition to the planning and prayer sessions that are integral to the process, there are a variety of print marketing materials that can also lend a …