A Complete Guide To Understanding DPI

Nailing down just what DPI is (and why we should care) beyond the obvious “Dots per Inch” can be a very elusive task. If you want to read all the details, you can check out my post about the difference between DPI and PPI. If you just want to get to the bottom of what …

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DPI or PPI: Does anyone really know the difference?

Since you’re reading this post, it’s likely that you’ve done at least SOME online searching in hopes of discerning the difference between PPI and DPI (or whether there even is one?). If you’re anything like me, that process left you even more confused than when you started your search, as many articles out there use …

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Don’t be fooled – Print is still where it’s at!

Let’s face it – in this increasingly digital world, it has become all too easy to discount the power of the printed word (or picture!). Why not just throw your entire marketing budget into Google and Facebook ads? The simple answer is that there is more to print advertising than meets the eye. Digital marketing …

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A Complete Guide To Understanding EDDM

If you’re like most people, when you hear the term “EDDM,” you’re grasping at straws attempting to place what it means and what each letter stands for. Believe it or not, you’ve almost certainly been on the receiving end of an EDDM mailing. Those business postcards and more that seem to magically appear in your …

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