Entries Written By Cassie Viele
How to Make a Brochure: A Simple (But Complete) Guide
This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …
10 Authentic Church Event Ideas & How to Promote Them
Marketing and promotion in the church sector walk a fine line between authenticity and making much of ourselves. As you consider planning a new event at your church, it’s important to ask yourself some honest questions: What should marketing look like in the life of our church? How do we promote events while remaining true …
15 Creative Font Ideas for Your Holiday Campaigns
The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …
Design Essentials for a Winning Company Brochure
With the advent of social media marketing, you may be tempted to neglect your print marketing game. Instead, consider investing an equal or greater amount of your time and effort into crafting a top-quality brochure that works hand-in-hand with a savvy social media strategy and is essential to a well-rounded overall marketing campaign. In a …
Typography Inspiration for Your Next Print Project
According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.” Typography is also a …
10 Halloween Flyer Templates for Small Businesses
Our Halloween flyer templates are perfect for all small businesses. Whether you’re hosting an event or running a promotion, all you have to do is choose the most (or least!) spooky template and customize for your needs. Add a logo, change the text, play with font, and get your flyers out there a few weeks …
10 Design Lessons From Starbucks’ New Brand Guidelines
Starbucks’ new brand guidelines outline exactly what we already knew: they have strong marketing design that keeps us coming back for more. The good news is that even a small business can replicate what Starbucks is doing to create a recognizable outward-facing brand—you just need to prioritize consistency. Use these 10 lessons as a framework …
Women’s History Month: Inspiration Behind Famous Images
Some images, posters, and messages last a lifetime, but the story behind that imagery is often as legendary and interesting as the image itself. You may be surprised to learn that Marilyn Monroe’s famous skirt blowing photo wasn’t an original idea or that the Women’s March logo was created in a day. Look for inspiration, …
8 Ideas for Tracking the Performance of Print Marketing
If you’re about to deploy a new print marketing strategy (fab flyers, persuasive postcards, or bang-on brochures), it’s essential that you think carefully about how you’re going to track the ROI of this new print campaign. No one wants to have spent their entire annual ad budget on something that didn’t pan out. Guard against …
Building Your Brand: 40 Facts, Stats, and Helpful Hints
One quick look at Forbes’ list of the most valuable brands gives you a clear view of what it looks like to have established dominant brand recognition. Apple, Google, Microsoft, Facebook, Amazon, McDonald’s, Coca-Cola, and more have all carved out their place as household names and, for some, verbs (“I’ll just google it” or “she …