Entries Written By Cassie Viele
Women’s History Month: Inspiration Behind the World’s Most Famous Images
Some images, posters, and messages last a lifetime, but the story behind that imagery is often as legendary and interesting as the image itself. You may be surprised to learn that Marilyn Monroe’s famous skirt blowing photo wasn’t an original idea or that the Women’s March logo was created in a day. Look for inspiration, …
8 Ideas for Tracking the Performance of Your Print Marketing Efforts
If you’re about to deploy a new print marketing strategy (fab flyers, persuasive postcards, or bang-on brochures), it’s essential that you think carefully about how you’re going to track the ROI of this new print campaign. No one wants to have spent their entire annual ad budget on something that didn’t pan out. Guard against …
How to Make a Brochure: A Simple (But Complete) Guide
In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you are and communicate BOTH effectively through your design choices, pictures, and words. Let’s …
Building Your Brand: 40 Facts, Stats, and Helpful Hints
One quick look at Forbes’ list of the most valuable brands gives you a clear view of what it looks like to have established dominant brand recognition. Apple, Google, Microsoft, Facebook, Amazon, McDonald’s, Coca-Cola, and more have all carved out their place as household names and, for some, verbs (“I’ll just google it” or “she …
A Complete Guide To Understanding DPI
Nailing down just what DPI is (and why we should care) beyond the obvious “Dots per Inch” can be a very elusive task. If you want to read all the details, you can check out my post about the difference between DPI and PPI. If you just want to get to the bottom of what …
DPI or PPI: Does anyone really know the difference?
Since you’re reading this post, it’s likely that you’ve done at least SOME online searching in hopes of discerning the difference between PPI and DPI (or whether there even is one?). If you’re anything like me, that process left you even more confused than when you started your search, as many articles out there use …
Don’t be fooled – Print is still where it’s at!
Let’s face it – in this increasingly digital world, it has become all too easy to discount the power of the printed word (or picture!). Why not just throw your entire marketing budget into Google and Facebook ads? The simple answer is that there is more to print advertising than meets the eye. Digital marketing …
A Complete Guide To Understanding EDDM
If you’re like most people, when you hear the term “EDDM,” you’re grasping at straws attempting to place what it means and what each letter stands for. Believe it or not, you’ve almost certainly been on the receiving end of an EDDM mailing. Those business postcards and more that seem to magically appear in your …