Entries Written By Cassie Viele
7 Happy Thanksgiving Banner Designs to Be Thankful For
As the Thanksgiving holiday draws near this year, we may be tempted to think that we don’t have much to be thankful for. I mean, what could possibly be positive about life in a pandemic? Well, it turns out that there are all kinds of things – if you know where to look. Strangers helping …
7 Tips for Successful Banner Design
Sharing your business or organization’s message with your stakeholders or community really can be as simple as creating and displaying a custom banner that hits all the right notes. Whether you’re looking to communicate your COVID-related updates to customers and clients in a socially-distant way or just getting the word out about an upcoming event …
5 Tips to Maximize Political Postcard Success
As prospective voters are inundated with political mailers of all types and sizes, you may wonder how you could make your political postcard stand out. While there certainly is heavy competition out there for the hearts and minds of your constituents, connecting with the reader is not an impossible task. Read on for our top …
Print Marketing and Politics: A Look Back As We Move Forward
Nowadays, as each successive election year rolls around, we expect to see a plethora of campaign signs lining the boulevards and residential streets in our community. These simple yard signs are actually a part of a much more complicated (and controversial) narrative: Image via Forsyth County News For the person whose lawn is graced by …
11 Business Card Ideas That Stand Out From the Crowd
Long after the first impressions and presentations are over, the business card will remain as a representation of your brand. While LinkedIn and other online networking services exist to make sure you stay top of mind, nothing beats traditional face-to-face interactions. A business card should stand out if you want your prospective client or customer …
How to Make a Brochure: A Simple (But Complete) Guide
This article was originally published in October 2018, but has since been updated. In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you …
10 Authentic Church Event Ideas & How to Promote Them
Marketing and promotion in the church sector walk a fine line between authenticity and making much of ourselves. As you consider planning a new event at your church, it’s important to ask yourself some honest questions: What should marketing look like in the life of our church? How do we promote events while remaining true …
15 Creative Font Ideas for Your Holiday Campaigns
The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …
Design Essentials for a Winning Company Brochure
With the advent of social media marketing, you may be tempted to neglect your print marketing game. Instead, consider investing an equal or greater amount of your time and effort into crafting a top-quality brochure that works hand-in-hand with a savvy social media strategy and is essential to a well-rounded overall marketing campaign. In a …
Typography Inspiration for Your Next Print Project
According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.” Typography is also a …