15 Creative Font Ideas for Your Holiday Campaigns

The holidays are a perfect time of year to step away from strict branding and play with festive designs and creative font ideas to draw customers in. The National Retail Federation forecasts that holiday sales will increase as much as 3.8 to 4.2 percent this year—but you have to get customers to your store first, …

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Design Essentials for a Winning Company Brochure

With the advent of social media marketing, you may be tempted to neglect your print marketing game. Instead, consider investing an equal or greater amount of your time and effort into crafting a top-quality brochure that works hand-in-hand with a savvy social media strategy and is essential to a well-rounded overall marketing campaign. In a …

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Typography Inspiration for Your Next Print Project

According to CreativeBloq, typography is “the art and technique of arranging type.” Why is it important for designers and their projects? They explain: “Your choice of typeface and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.”  Typography is also a …

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10 Halloween Flyer Templates for Small Businesses

Our Halloween flyer templates are perfect for all small businesses. Whether you’re hosting an event or running a promotion, all you have to do is choose the most (or least!) spooky template and customize for your needs. Add a logo, change the text, play with font, and get your flyers out there a few weeks …

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10 Design Lessons From Starbucks’ New Brand Guidelines

Starbucks’ new brand guidelines outline exactly what we already knew: they have strong marketing design that keeps us coming back for more. The good news is that even a small business can replicate what Starbucks is doing to create a recognizable outward-facing brand—you just need to prioritize consistency.  Use these 10 lessons as a framework …

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How to Make a Brochure: A Simple (But Complete) Guide

In a world where just about everything is disposable, generating a brochure with staying power is all about setting yourself apart. If you want to stand tall above the crowd, you need to know and be confident in WHO and WHAT you are and communicate BOTH effectively through your design choices, pictures, and words. Let’s …

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Building Your Brand: 40 Facts, Stats, and Helpful Hints

One quick look at Forbes’ list of the most valuable brands gives you a clear view of what it looks like to have established dominant brand recognition. Apple, Google, Microsoft, Facebook, Amazon, McDonald’s, Coca-Cola, and more have all carved out their place as household names and, for some, verbs (“I’ll just google it” or “she …

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