Entries Written By Cassie Viele
15 Ways to Spread Christmas Cheer: Nonprofit Edition
The best way to spread Christmas cheer is by SERVING loud for all to hear! GIF via Tenor.com As an organization with an others-first mission, YOU are uniquely positioned to help encourage this growth, and there is no better time to focus on social capital than the Christmas season. Spreading Christmas cheer can create serious …
Elections 101: Slate Mailers v. Direct Mail Postcards
Now that election season is upon us again, the sheer number of campaign marketing tools available to candidates can be pretty overwhelming. From television ads to radio blurbs, parade appearances to campaign rallies, and direct mail postcards to slate mailers, the options can start to seem endless. So how do you choose? Simple – the …
3 Creative Ideas to Rethink Snow Removal Marketing!
The winds they are a-changin’ (thanks, Bob!), and there’s a decidedly less optimistic feel to those leaf-clearing breezes. The overnight temps are beginning to drop and summer is packing it in until next year. For some, the inevitability of winter may be something to dread, but for a few, hardworking, entrepreneurial souls, those winter months …
3 Inspirational Ideas for Fall Lawn & Garden Services Marketing – with Templates!
Now that the chaos of the summer lawn mowing season is wrapping up, it’s time for your lawn & garden business’s marketing strategy to shift gears to fall, winter, and beyond! According to the National Association of Landscape Professionals, 40% of Americans with a yard hired a lawn or landscaping professional in 2017. In addition, …
Coupon Disclaimers 101: Everything You Need to Know
One of the most popular strategies for drawing in new customers and keeping existing ones is to provide special offers and discounts that motivate consumers to choose your business over another. These promo codes can easily be added to all kinds of marketing material, from postcards and flyers to emails and social media posts. However, …
Now Hiring Inspiration for 2022: Blogs, Events, Postcards – Oh My!
One of the biggest challenges facing employers looking to recruit in 2022 is the gap between the current unemployment rate (3.6%) and the job openings rate (6.9%) (via US Bureau of Labor Statistics). Now Hiring ads are everywhere, the Great Resignation is all over the news, and That’s right, you’ve got competition! What’s an overworked …
Direct Mail Statistics [59+ Facts You Should Know]
Considering a direct mail campaign but not sure if it’s worth it? Check out this curated list of super powerful direct mail statistics to get your marketing strategy off the ground! 1. Direct Mail Prompts Action It’s true! Direct mail prompts recipients to respond. Want proof? These powerful statistics will get your team excited about …
8 Fun and Free Stock Photo Resources
As a visual content creator, you know that images tell a story. However, there are often times when you need just the right image for a project, but there isn’t one in your own arsenal. If you don’t have the budget to purchase paid images, this list of 8 fun and free stock photo resources …
School Enrollment 101: 3 Steps to Rethink Recruitment
As a school or district administrator, you know that bringing new students in each year is essential to the survival of your school. Higher enrollment brings in more funding and adds more talents and abilities to the student body. However, you’re likely already swamped with your regular duties and responsibilities, so an easy to manage …
5 Hot Summer Nonprofit Marketing Ideas – with Templates!
For many nonprofits, summertime means regrouping after a long, cold winter. Other nonprofits, like summer camps, are in their peak season, just trying to keep their heads above water. Either way, the summer months are a perfect time to infuse some new life into your nonprofit’s marketing materials. There are two scenarios that can play …